Who tells you what it costs

Every product here is graded on one thing: how much of its price you can learn without talking to anyone. The score comes from the vendor’s own pricing page, and nothing on this page can be bought.

Clearest Least clear2,567 products graded

17Price clarity grade B, 75 out of 100
Wufoo
Seat allowance not stated, Plan contents not listed
75
16Price clarity grade B, 75 out of 100
xdloom
Seat allowance not stated, Plan contents not listed
75
15Price clarity grade B, 75 out of 100
xinity
Seat allowance not stated, Plan contents not listed
75
14Price clarity grade B, 75 out of 100
yaps
Seat allowance not stated, Plan contents not listed
75
13Price clarity grade B, 75 out of 100
yetty
Seat allowance not stated, Plan contents not listed
75
12Price clarity grade B, 75 out of 100
zachai
Seat allowance not stated, Plan contents not listed
75
11Price clarity grade B, 75 out of 100
znift
Seat allowance not stated, Plan contents not listed
75
10Price clarity grade B, 77 out of 100
gscwizard
Only one billing period, Seat allowance not stated
77
9Price clarity grade B, 82 out of 100
vangrd
Only one billing period, Plan contents not listed
82
8Price clarity grade A, 87 out of 100
Calendly
Only one billing period, Fewer than two sources
87
7Price clarity grade A, 92 out of 100
Arcmira
Only one billing period
92
6Price clarity grade A, 95 out of 100
Cal.com
Fewer than two sources
95
5Price clarity grade A, 95 out of 100
Captions Generator
Fewer than two sources
95
4Price clarity grade A, 95 out of 100
Fillout
Fewer than two sources
95
3Price clarity grade A, 95 out of 100
Plimo
Fewer than two sources
95
2Price clarity grade A, 95 out of 100
Tally
Fewer than two sources
95
1Price clarity grade A, 100 out of 100
BankConv
Publishes everything we check for
100

Page 103 of 103

What the score measures

Seven checks, a hundred points. Each one is a fact we hold a citation for, so the only way up is to publish more clearly — there is no placement to buy and paying changes nothing.

30: Publishes a price at allNot “contact sales”.
15: Both monthly and annualSo the annual discount is not a mystery.
15: Says what a seat includesMost pricing cards never do.
10: An exact price, not a floor“From $20” is not a price.
10: States usage limitsWhere the product meters usage.
10: Lists what each plan containsPer plan, not product-wide.
10: Two or more sourcesCorroborated on the vendor’s own pages.

A low grade is not an accusation of bad faith. Plenty of good products price by conversation. It does mean you cannot find out what they cost without having one — and that is worth knowing before you start.