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IN THE FIELD GUIDE

Apollo.io

apollo.io

Apollo is an AI-driven sales platform that integrates data, intelligence, and execution into a unified go-to-market system. It provides a connected environment for prospecting, outreach, and sales execution, leveraging over 240 million contacts and 30 million accounts with trusted B2B data.

THE PRODUCT, BEYOND THE PITCH

Editorially reviewed · Sources checked Sep 23, 2026

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A good fit for

  • Sales teams and revenue operations teams seeking integrated GTM tools
  • Enterprises requiring governance, security, and compliance features

Know the limitations

  • Non-Gmail/Microsoft email accounts cannot be linked for email campaigns on trial or free plans
  • Use of Apollo data for powering external products or reselling requires a separate agreement

What you can do

  • Sales prospecting and outreach automation
  • Data enrichment and CRM data freshness maintenance

Features

  • Workspace for prospecting, outreach, and dialing
  • Apollo Anywhere to work from your CRM, ChatGPT, Claude, Gmail, browser, and more
  • 200+ integrations to connect the tools you already use
  • AI Context Center to train agents on your ICP and product
  • Automatic prospecting from goal to booked meeting

Integrations

  • Integrates with Salesforce, HubSpot, Outreach, SalesLoft, Marketo, Sendgrid, LinkedIn, and all email providers

Platforms & data export

  • Exports contacts via CSV, CRM, or Person API enrichment and sync

THE COST FOR YOUR TEAM

Go beyond the starting price.

Published plan prices for your team size and usage. Results update as you type. Taxes, currency conversion and unlisted add-ons are excluded, and anything the source did not state is called out rather than guessed.

Cheapest fit for 1 person, all 1 tools

$0.00/month

$0.00 a year on these plans.

Plan costs based on your requirements
Tool / planMonthlyPer yearWhat this assumes
Apollo.io logoApollo.io

StarterCheapest fit

Flat subscription

$0.00$0.00

Automatically extracted from the linked pricing source. Seat allowances, usage limits, taxes and terms are not confirmed — check them with the provider.

A practical workflow

  1. Apollo unifies proprietary B2B data, enrichment, and first-party signals into a complete data foundation for GTM workflows.
  2. Apollo's Intelligence layer uses unified data and business context to prioritize work and build pipeline.
  3. Execution layer launches outreach from Apollo's Workspace or integrates with existing tools for seamless sales execution.

Based on the sources below. Editorial review does not imply hands-on product testing.

Alternatives to explore

Filter alternatives →

Candidates based on category and primary feature. Check feature and pricing differences before switching.

Getle logo

Getlead AI GTM is a B2B outbound sales automation platform that finds leads, verifies decision makers' emails, writes personalized emails, and books meetings automatically. It uses a proprietary database of over 177 million B2B contacts and includes features like SMTP email verification, AI-powered email warm-up, and a built-in CRM to manage leads and campaigns.

Plan a switch from Apollo.io →

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Sources & research

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