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In the field guide
Klaviyo
klaviyo.com
Klaviyo is an autonomous B2C CRM and AI marketing platform that unifies customer data and automates email, SMS, RCS, WhatsApp, and mobile push to deliver personalized, revenue-generating campaigns. It combines a customer data platform, real-time signals, and AI agents to power automated insights and one-click execution across marketing, analytics, and service.
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The product, beyond the pitch
Editorially reviewed · Sources checked Sep 23, 2026
A good fit for
- Small businesses and startups looking to start with essential marketing tools at no cost.
- Brands seeking an autonomous AI-powered platform for omnichannel marketing and customer service.
Know the limitations
- Free plan limits include up to 250 profiles, 500 emails per month, and $5 of mobile messages and Composer usage per month.
- Support on the free plan is limited to email support for the first 60 days.
What you can do
- Automate personalized email journeys such as welcome series, abandoned cart reminders, and post-purchase follow-ups.
- Deliver automated, personalized SMS campaigns to boost customer engagement and revenue with AI-powered insights and compliance tools.
Features
- AI-powered email marketing with personalized campaigns and automated flows.
- Unified customer data platform (Klaviyo Data Platform) that captures real-time behavioral, transactional, and engagement data for personalization.
- Composer AI marketing agent that audits flows, segments, and forms to create on-brand campaigns from a single prompt.
- Customer Agent provides 24/7 customer service resolving 65% of questions autonomously, customizable and pre-trained on your brand.
- Built-in reporting and dashboards for analytics including campaign performance, segmentation, and revenue attribution.
Integrations
Not confirmed yet.
Platforms & data export
- Revenue attribution and engagement metrics available in built-in reporting dashboards.
Klaviyo pricing
1 plan read from klaviyo.com's own pricing page. Set your seats to see what it costs.
THE COST FOR YOUR TEAM
Go beyond the starting price.
Published plan prices for your team size and usage. Results update as you type. Taxes, currency conversion and unlisted add-ons are excluded, and anything the source did not state is called out rather than guessed.
Cheapest fit for 1 person, all 1 tools
$0.00/month
$0.00 a year on these plans.
| Tool / plan | Monthly | Per year | What this assumes |
|---|---|---|---|
FreeCheapest fit Flat subscription | $0.00 | $0.00 | Automatically extracted from the linked pricing source. Seat allowances, usage limits, taxes and terms are not confirmed — check them with the provider. |
A practical workflow
- Build high-converting emails using customizable templates, drag-and-drop editor, and AI-powered Composer without coding.
- Use AI-powered experimentation to test and send personalized campaign versions to subscribers for better engagement.
Based on the sources below. Editorial review does not imply hands-on product testing.
Alternatives to explore
Filter alternatives →Candidates based on category and primary feature. Check feature and pricing differences before switching.
Mailchimp is a marketing platform that offers email marketing, automation, SMS, social ads, landing pages, and more to help businesses grow revenue. It provides tools for campaign creation, audience management, analytics, and AI-powered marketing features.
What changed
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