Side by side
Klaviyo vs Mailchimp
Plans read from both vendors' own pricing pages, with the same seats and billing applied to each. Mailchimp is a verified alternative to Klaviyo: it does the same main job for a similar customer.
Klaviyo is an autonomous B2C CRM and AI marketing platform that unifies customer data and automates email, SMS, RCS, WhatsApp, and mobile push to deliver personalized, revenue-generating campaigns. It combines a customer data platform, real-time signals, and AI agents to power automated insights and one-click execution across marketing, analytics, and service.
- Starting price
- Free plan
- Price clarity
- Price clarity grade B, 75 out of 100 75 of 100
- Category
- Marketing & advertising
- Platforms
- Not confirmed
- Good fit for
- Small businesses and startups looking to start with essential marketing tools at no cost.. Brands seeking an autonomous AI-powered platform for omnichannel marketing and customer service.
- Limitations
- Free plan limits include up to 250 profiles, 500 emails per month, and $5 of mobile messages and Composer usage per month.. Support on the free plan is limited to email support for the first 60 days.
Mailchimp is a marketing platform that offers email marketing, automation, SMS, social ads, landing pages, and more to help businesses grow revenue. It provides tools for campaign creation, audience management, analytics, and AI-powered marketing features.
- Starting price
- Price not published
- Price clarity
- Price clarity grade F, 20 out of 100 20 of 100
- Category
- Marketing & advertising
- Platforms
- Not confirmed
- Good fit for
- Small businesses and teams needing an accessible marketing platform with AI and automation
- Limitations
- SMS marketing is only available in select markets with a paid marketing plan and requires approval
What each one costs your team
THE COST FOR YOUR TEAM
Go beyond the starting price.
Published plan prices for your team size and usage. Results update as you type. Taxes, currency conversion and unlisted add-ons are excluded, and anything the source did not state is called out rather than guessed.
Known monthly subtotal
$0.00/month
1 of 2 tools could not be priced with these inputs, so this is not the full cost.
| Tool / plan | Monthly | Per year | What this assumes |
|---|---|---|---|
FreeCheapest fit Flat subscription | $0.00 | $0.00 | Automatically extracted from the linked pricing source. Seat allowances, usage limits, taxes and terms are not confirmed — check them with the provider. |
Premium Flat subscription | By quote | — | Priced by quote — ask the provider for a figure. Contact the provider for a quote. |
Klaviyo
Best fit
Small businesses and startups looking to start with essential marketing tools at no cost.; Brands seeking an autonomous AI-powered platform for omnichannel marketing and customer service.
Trade-offs
Free plan limits include up to 250 profiles, 500 emails per month, and $5 of mobile messages and Composer usage per month.; Support on the free plan is limited to email support for the first 60 days.
Integrations / export
Revenue attribution and engagement metrics available in built-in reporting dashboards.
Mailchimp
Best fit
Small businesses and teams needing an accessible marketing platform with AI and automation
Trade-offs
SMS marketing is only available in select markets with a paid marketing plan and requires approval
Integrations / export
Not confirmed
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