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IN THE FIELD GUIDE

Mailchimp

mailchimp.com

Mailchimp is a marketing platform that offers email marketing, automation, SMS, social ads, landing pages, and more to help businesses grow revenue. It provides tools for campaign creation, audience management, analytics, and AI-powered marketing features.

THE PRODUCT, BEYOND THE PITCH

Editorially reviewed · Sources checked Sep 23, 2026

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A good fit for

  • Small businesses and teams needing an accessible marketing platform with AI and automation

Know the limitations

  • SMS marketing is only available in select markets with a paid marketing plan and requires approval

What you can do

  • Email marketing campaigns for customer engagement and revenue growth
  • Automated marketing workflows based on customer behavior such as welcome series and purchase follow-ups

Features

  • Marketing automation flows to automate campaigns
  • Generative AI tools for creating unique copy and subject line suggestions
  • Landing pages for campaign and lead capture
  • Audience management including segmentation, behavioral targeting, and predictive demographics
  • Integrations with over 300 apps including Shopify, Salesforce, QuickBooks, Canva, and Zapier

Integrations

Not confirmed yet.

Platforms & data export

Not confirmed yet.

THE COST FOR YOUR TEAM

Go beyond the starting price.

Published plan prices for your team size and usage. Results update as you type. Taxes, currency conversion and unlisted add-ons are excluded, and anything the source did not state is called out rather than guessed.

Known monthly subtotal

$0.00/month

1 of 1 tools could not be priced with these inputs, so this is not the full cost.

Plan costs based on your requirements
Tool / planMonthlyPer yearWhat this assumes
Mailchimp logoMailchimp

Premium

Flat subscription

By quote—

Priced by quote — ask the provider for a figure.

Contact the provider for a quote.

A practical workflow

  1. Create email campaigns using drag-and-drop editor and pre-built templates
  2. Set up automated marketing flows triggered by customer behavior
  3. Use AI tools to generate copy, subject lines, and get personalized campaign recommendations

Based on the sources below. Editorial review does not imply hands-on product testing.

Alternatives to explore

Filter alternatives →

Candidates based on category and primary feature. Check feature and pricing differences before switching.

Klaviyo logo

Klaviyo is an autonomous B2C CRM and AI marketing platform that unifies customer data and automates email, SMS, RCS, WhatsApp, and mobile push to deliver personalized, revenue-generating campaigns. It combines a customer data platform, real-time signals, and AI agents to power automated insights and one-click execution across marketing, analytics, and service.

Plan a switch from Mailchimp →

What changed

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Sources & research

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