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IN THE FIELD GUIDE

ActiveCampaign

activecampaign.com

ActiveCampaign is an autonomous marketing platform that automates email, SMS, WhatsApp, and more using AI agents. It offers marketing intelligence that proactively manages campaigns and integrates with over 1,000 apps to streamline marketing workflows.

THE PRODUCT, BEYOND THE PITCH

Editorially reviewed · Sources checked Sep 23, 2026

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A good fit for

  • Marketing teams seeking to automate multi-channel campaigns with AI assistance.
  • Businesses wanting integration with over 1,000 apps including CRM, ecommerce, social media, and analytics.

Know the limitations

  • Starter plan limits segmentation and automation actions to 5 per automation.

What you can do

  • Personalized email marketing with complex flows or newsletters.
  • WhatsApp automation to engage customers conversationally.

Features

  • Autonomous marketing with AI agents that handle email, SMS, WhatsApp, and more.
  • Active Intelligence 3.0: Wavelength drafts campaigns proactively before user action.
  • Memory & Custom Instructions allow workflows to build on previous sessions without re-explaining.
  • External Intelligence tracks signals from outside the account, like website updates and competitor moves.
  • Scheduled Tasks enable running recurring tasks autonomously with minimal setup.

Integrations

  • Integrates with over 1,000 apps including CRM, ecommerce, social media, analytics, ChatGPT, and Claude.

Platforms & data export

Not confirmed yet.

THE COST FOR YOUR TEAM

Go beyond the starting price.

Published plan prices for your team size and usage. Results update as you type. Taxes, currency conversion and unlisted add-ons are excluded, and anything the source did not state is called out rather than guessed.

Known monthly subtotal

$0.00/month

1 of 1 tools could not be priced with these inputs, so this is not the full cost.

Plan costs based on your requirements
Tool / planMonthlyPer yearWhat this assumes
ActiveCampaign logoActiveCampaignNo pricing recorded yet. Check the official site, or ask the owner to add it.

A practical workflow

  1. Set up Scheduled Tasks to automate recurring marketing tasks and receive insights via email.
  2. Use Active Intelligence to spot gaps in marketing and automatically draft campaigns to fill them.
  3. Upload a document or reference a past campaign to have Active Intelligence build a new campaign based on existing content.

Based on the sources below. Editorial review does not imply hands-on product testing.

Alternatives to explore

Filter alternatives →

Candidates based on category and primary feature. Check feature and pricing differences before switching.

Klaviyo logo

Klaviyo is an autonomous B2C CRM and AI marketing platform that unifies customer data and automates email, SMS, RCS, WhatsApp, and mobile push to deliver personalized, revenue-generating campaigns. It combines a customer data platform, real-time signals, and AI agents to power automated insights and one-click execution across marketing, analytics, and service.

Plan a switch from ActiveCampaign →

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Sources & research

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