IN THE FIELD GUIDE
xara
xara.com
Xara is an AI marketing platform designed specifically for real estate brokerages to automate and scale marketing efforts for listings and agents. It provides automatic marketing workflows that generate and distribute personalized marketing content across multiple channels without manual intervention.
THE PRODUCT, BEYOND THE PITCH
Editorially reviewed · Sources checked Oct 13, 2026
A good fit for
- Real estate brokerages of any size looking to automate and scale marketing for listings and agents.
- Marketing teams that want to support more agents and listings without increasing workload.
Know the limitations
- Agents can customize content but within brand rules controlled by the brokerage.
What you can do
- Automate listing marketing to increase exposure and attract more buyers without manual effort.
- Enable agents to maintain a consistent social media presence with scheduled posts and reels to generate leads.
Features
- Automatic marketing workflows that run 24/7 to market listings and agents without manual work.
- AI-powered auto-posting of unique social media posts and reels for agents' listings and expertise.
- Creation of virtual tours and property highlight videos from listing images to attract buyers.
- Personalized marketing materials for every agent using agent names, headshots, contact details, listing info, and brokerage branding.
- Brand-safe marketing with controlled customization and default brand compliance.
Integrations
- Integrates with Follow Up Boss, Brevo, Constant Contact for sending listing emails directly from Xara.
- Integrates with agent portals and MLS databases in the US and Canada, with support for external MLSes.
Platforms & data export
Not confirmed yet.
THE COST FOR YOUR TEAM
Go beyond the starting price.
Published plan prices for your team size and usage. Results update as you type. Taxes, currency conversion and unlisted add-ons are excluded, and anything the source did not state is called out rather than guessed.
Cheapest fit for 1 person, all 1 tools
$8.00/month
$96.00 a year on these plans.
| Tool / plan | Monthly | Per year | What this assumes |
|---|---|---|---|
AI add-onCheapest fit Flat subscription | $8.00 | $96.00 | Automatically extracted from the linked pricing source. Seat allowances, usage limits, taxes and terms are not confirmed — check them with the provider. |
A practical workflow
- AI builds a social media marketing calendar for each agent based on listings, sold properties, reviews, and target neighborhoods.
- Schedules and posts listings and expert content automatically across agents' social media channels daily.
Based on the sources below. Editorial review does not imply hands-on product testing.
Alternatives to explore
Filter alternatives →Candidates based on category and primary feature. Check feature and pricing differences before switching.
Plan a switch from xara →What changed
1 recorded change · latest 10/13/2026
Changes to the facts recorded here, not a live scan of every vendor update. Save this tool to follow updates in your account.
Updated: best for, export formats, features, integrations, limitations, plans, platforms, summary, switching, use cases, walkthrough
See recorded changes
bestForBefore: ["Real estate brokerages and individual agents seeking automated, AI-driven marketing solutions to increase listing exposure and agent visibility.","Teams wanting to scale marketing reach and reduce manual marketing tasks with AI automation."]
After: ["Real estate brokerages of any size looking to automate and scale marketing for listings and agents.","Marketing teams that want to support more agents and listings without increasing workload."]
exportFormatsBefore: ["Supports commercial print quality documents at 300 dpi with crop marks and bleed, and web/email quality at 96 dpi."]
After: []
featuresBefore: ["Automatic marketing workflows that run 24/7 to market listings and agents without manual input.","AI-powered auto-posting of unique social media posts and reels for agents' listings and expertise across Facebook, Instagram, and LinkedIn.","Creation of branded print materials such as flyers, postcards, and mailers for every property automatically."]
After: ["Automatic marketing workflows that run 24/7 to market listings and agents without manual work.","AI-powered auto-posting of unique social media posts and reels for agents' listings and expertise.","Creation of virtual tours and property highlight videos from listing images to attract buyers.","Personalized marketing materials for every agent using agent names, headshots, contact details, listing info, and brokerage branding.","Brand-safe marketing with controlled customization and default brand compliance."]
integrationsBefore: []
After: ["Integrates with Follow Up Boss, Brevo, Constant Contact for sending listing emails directly from Xara.","Integrates with agent portals and MLS databases in the US and Canada, with support for external MLSes."]
limitationsBefore: ["The email marketing property promotion feature is coming soon and not yet available."]
After: ["Agents can customize content but within brand rules controlled by the brokerage."]
plansBefore: []
After: [{"name":"AI add-on","note":"Automatically extracted from the linked pricing source. Seat allowances, usage limits, taxes and terms are not confirmed — check them with the provider.","annual":null,"monthly":8,"perSeat":false,"currency":"USD","features":[],"extraUnit":null,"unitLabel":"","maximumSeats":null,"minimumSeats":1,"includedUnits":null,"startingPrice":false,"seatsConfirmed":false}]
platformsBefore: ["Web-based platform accessible via cloud with integrations to cloud drives like Google Drive and OneDrive for document storage."]
After: []
summaryBefore: "Xara is an AI marketing platform designed specifically for real estate brokerages to automate and scale marketing efforts across listings and agents. It provides automatic marketing workflows, social media posting, branded print materials, and email marketing to increase listing exposure and agent visibility without manual effort."
After: "Xara is an AI marketing platform designed specifically for real estate brokerages to automate and scale marketing efforts for listings and agents. It provides automatic marketing workflows that generate and distribute personalized marketing content across multiple channels without manual intervention."
switchingBefore: ["Xara replaces multiple marketing tools by consolidating design, publishing, and tracking into one AI-powered system."]
After: []
useCasesBefore: ["Automate marketing for individual real estate agents to maintain consistent social presence and generate leads.","Support brokerages in marketing all agents' listings automatically, scaling marketing without adding staff or tools."]
After: ["Automate listing marketing to increase exposure and attract more buyers without manual effort.","Enable agents to maintain a consistent social media presence with scheduled posts and reels to generate leads."]
walkthroughBefore: ["Automatically detects new and updated MLS listings, generates personalized marketing materials, and promotes listings across agents' social media profiles.","Connect agents' social media accounts to Xara, which then schedules and posts content daily without manual intervention."]
After: ["AI builds a social media marketing calendar for each agent based on listings, sold properties, reviews, and target neighborhoods.","Schedules and posts listings and expert content automatically across agents' social media channels daily."]
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