Side by side
Klaviyo vs MailerLite
Plans read from both vendors' own pricing pages, with the same seats and billing applied to each. MailerLite is a verified alternative to Klaviyo: it does the same main job for a similar customer.
Klaviyo is an autonomous B2C CRM and AI marketing platform that unifies customer data and automates email, SMS, RCS, WhatsApp, and mobile push to deliver personalized, revenue-generating campaigns. It combines a customer data platform, real-time signals, and AI agents to power automated insights and one-click execution across marketing, analytics, and service.
- Starting price
- Free plan
- Price clarity
- Price clarity grade B, 75 out of 100 75 of 100
- Category
- Marketing & advertising
- Platforms
- Not confirmed
- Good fit for
- Small businesses and startups looking to start with essential marketing tools at no cost.. Brands seeking an autonomous AI-powered platform for omnichannel marketing and customer service.
- Limitations
- Free plan limits include up to 250 profiles, 500 emails per month, and $5 of mobile messages and Composer usage per month.. Support on the free plan is limited to email support for the first 60 days.
MailerLite is a digital marketing platform offering email marketing, automation, landing pages, signup forms, and website building tools. It supports audience growth, revenue generation, and provides 24/7 customer support with a simple, user-friendly interface.
- Starting price
- Price not published
- Price clarity
- Price clarity grade F, 20 out of 100 20 of 100
- Category
- Marketing & advertising
- Platforms
- Not confirmed
- Good fit for
- Solopreneurs and small teams needing a full email marketing toolset with automation and templates.. Busy marketers with multiple revenue streams and sales funnels requiring unlimited emails and user seats.
- Limitations
- Free plan limits to 250 subscribers, 2 user seats, and 2,500 monthly emails with community support only.. Downgrading plans requires waiting until the current billing cycle ends before the new plan starts.
What each one costs your team
THE COST FOR YOUR TEAM
Go beyond the starting price.
Published plan prices for your team size and usage. Results update as you type. Taxes, currency conversion and unlisted add-ons are excluded, and anything the source did not state is called out rather than guessed.
Known monthly subtotal
$0/month
1 of 2 tools could not be priced with these inputs, so this is not the full cost.
| Tool / plan | Monthly | Per year | What this assumes |
|---|---|---|---|
FreeCheapest fit Flat subscription | $0 | $0 | Automatically extracted from the linked pricing source. Seat allowances, usage limits, taxes and terms are not confirmed — check them with the provider. |
Enterprise Flat subscription | By quote | — | Priced by quote — ask the provider for a figure. Contact the provider for a quote. |
Klaviyo
Best fit
Small businesses and startups looking to start with essential marketing tools at no cost.; Brands seeking an autonomous AI-powered platform for omnichannel marketing and customer service.
Trade-offs
Free plan limits include up to 250 profiles, 500 emails per month, and $5 of mobile messages and Composer usage per month.; Support on the free plan is limited to email support for the first 60 days.
Integrations / export
Revenue attribution and engagement metrics available in built-in reporting dashboards.
MailerLite
Best fit
Solopreneurs and small teams needing a full email marketing toolset with automation and templates.; Busy marketers with multiple revenue streams and sales funnels requiring unlimited emails and user seats.
Trade-offs
Free plan limits to 250 subscribers, 2 user seats, and 2,500 monthly emails with community support only.; Downgrading plans requires waiting until the current billing cycle ends before the new plan starts.
Integrations / export
Integrates with WordPress, Canva, Zapier, Shopify, WooCommerce, Claude, ChatGPT, and 100+ other apps., Supports custom report exports and API access for integration and data export.
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