Side by side
Instantdm vs Metricool
Plans read from both vendors' own pricing pages, with the same seats and billing applied to each. Metricool is a verified alternative to Instantdm: it does the same main job for a similar customer.
InstantDM is a platform that automates Instagram interactions such as posts, comments, and stories using Meta's official API. It enables automatic direct messaging triggered by comments, story replies, and keywords to convert followers into customers with 24/7 engagement.
- Starting price
- Free plan
- Price clarity
- Price clarity grade B, 75 out of 100 75 of 100
- Category
- Marketing & advertising
- Platforms
- InstantDM is available as a web app and has iOS and Android apps for mobile use.
- Good fit for
- Creators, brands, agencies, and small to high-volume businesses looking to automate Instagram engagement and lead conversion.
- Limitations
- Instagram Stories cannot be scheduled through the Instagram API, limiting story scheduling capabilities.
Metricool is an all-in-one social media management tool that allows users to plan, analyze, and manage social media and ad content from a unified dashboard. It supports scheduling, analytics, reporting, inbox management, automation flows, smartlinks, and ad campaigns across multiple platforms.
- Starting price
- From $20.00/mo, free plan available
- Price clarity
- Price clarity grade C, 65 out of 100 65 of 100
- Category
- Marketing & advertising
- Platforms
- Not confirmed
- Good fit for
- Social media managers and marketing teams who need to streamline scheduling, analytics, and reporting.. Businesses and agencies managing multiple social media brands and ad campaigns.
- Limitations
- Free plan limits management to 1 brand and scheduling up to 20 posts per month, excluding LinkedIn and Twitter.. Some advanced analytics and Twitter/X features require add-ons or higher-tier plans.
What each one costs your team
THE COST FOR YOUR TEAM
Go beyond the starting price.
Published plan prices for your team size and usage. Results update as you type. Taxes, currency conversion and unlisted add-ons are excluded, and anything the source did not state is called out rather than guessed.
Cheapest fit for 1 person, all 2 tools
$20.00/month
$240.00 a year on these plans.
Some figures carry conditions the vendor did not state — see the notes beside each plan.
| Tool / plan | Monthly | Per year | What this assumes |
|---|---|---|---|
FreeCheapest fit Flat subscription | $0.00 | $0.00 | Automatically extracted from the linked pricing source. Seat allowances, usage limits, taxes and terms are not confirmed — check them with the provider. |
StarterCheapest fit Flat subscription | $20.00 | $240.00 |
Automatically extracted from the linked pricing source. Published as a starting price. Seat allowances, usage limits, taxes and terms are not confirmed — check them with the provider. |
Advanced Flat subscription | $53.00 | $636.00 |
Automatically extracted from the linked pricing source. Published as a starting price. Seat allowances, usage limits, taxes and terms are not confirmed — check them with the provider. |
Custom Flat subscription | By quote | — | Priced by quote — ask the provider for a figure. Contact the provider for a quote. |
Instantdm
Best fit
Creators, brands, agencies, and small to high-volume businesses looking to automate Instagram engagement and lead conversion.
Trade-offs
Instagram Stories cannot be scheduled through the Instagram API, limiting story scheduling capabilities.
Integrations / export
InstantDM connects with over 5,000 apps via official API, including Make.com, Zapier, n8n, Google Sheets, HubSpot, and Claude Code.
Metricool
Best fit
Social media managers and marketing teams who need to streamline scheduling, analytics, and reporting.; Businesses and agencies managing multiple social media brands and ad campaigns.
Trade-offs
Free plan limits management to 1 brand and scheduling up to 20 posts per month, excluding LinkedIn and Twitter.; Some advanced analytics and Twitter/X features require add-ons or higher-tier plans.
Integrations / export
Integrates with Google Drive, Canva, Adobe Express, Data Studio, Zapier, and Make.com for unified workflow., Google Drive integration allows browsing and scheduling assets directly without manual uploads., Canva integration enables searching, exporting, and scheduling designs directly within Metricool., Adobe Express integration provides access to templates, stock images, and brand libraries for content creation.
More alternatives to Instantdm →More alternatives to Metricool →Add a third tool