IN THE FIELD GUIDE
metricool.com
Metricool is an all-in-one social media management tool that allows users to plan, analyze, and manage social media and ad content from a unified dashboard. It supports scheduling, analytics, reporting, inbox management, automation flows, smartlinks, and ad campaigns across multiple platforms.
THE PRODUCT, BEYOND THE PITCH
Automatically researched · Not editorially reviewed · Sources checked Nov 1, 2026
Not confirmed yet.
THE COST FOR YOUR TEAM
Published plan prices for your team size and usage. Results update as you type. Taxes, currency conversion and unlisted add-ons are excluded, and anything the source did not state is called out rather than guessed.
Cheapest fit for 1 person, all 1 tools
$20.00/month
$240.00 a year on these plans.
Some figures carry conditions the vendor did not state — see the notes beside each plan.
| Tool / plan | Monthly | Per year | What this assumes |
|---|---|---|---|
StarterCheapest fit Flat subscription | $20.00 | $240.00 |
Automatically extracted from the linked pricing source. Published as a starting price. Seat allowances, usage limits, taxes and terms are not confirmed — check them with the provider. |
Advanced Flat subscription | $53.00 | $636.00 |
Automatically extracted from the linked pricing source. Published as a starting price. Seat allowances, usage limits, taxes and terms are not confirmed — check them with the provider. |
Custom Flat subscription | By quote | — | Priced by quote — ask the provider for a figure. Contact the provider for a quote. |
Based on the sources below. Editorial review does not imply hands-on product testing.
Candidates based on category and primary feature. Check feature and pricing differences before switching.
Sprout Social is a social media management platform trusted by over 30,000 brands that offers tools for publishing, engagement, analytics, and influencer marketing. It helps teams plan and schedule content, engage with customers using AI, analyze performance, and discover trends in real time.
post.buzz is a social media management platform that allows users to schedule posts, track engagement, and grow their audience across multiple platforms from a single workspace. It features AI-powered growth agents that assist with drafting posts, replying to comments, and managing social interactions within user-defined limits.
Posterly is a social media management platform that enables users to create, schedule, and publish posts across 18 platforms using AI integration. It supports solo creators, small teams, agencies, and businesses with features like AI-powered captions, video generation, client approval workflows, and analytics.
PostRoutine is a social media scheduling and automation platform that supports publishing across multiple social channels via official APIs. It offers a unified calendar, inbox, analytics, and API/MCP integration for AI agents to manage social media workflows efficiently.
Changes to the facts recorded here, not a live scan of every vendor update. Save this tool to follow updates in your account.
Updated: best for, integrations, limitations, plans, summary, use cases, walkthrough
Before: ["Individuals, agencies, and organizations managing multiple social media brands and campaigns.","Teams needing role management, client approval workflows, and advanced analytics."]
After: ["Social media managers and marketing teams who need to streamline scheduling, analytics, and reporting.","Businesses and agencies managing multiple social media brands and ad campaigns."]
Before: ["Integrates with Google Drive, Canva, Adobe Express, Looker Studio, Zapier, and Make for seamless workflow.","Supports automation through Zapier and Make.com integrations.","Looker Studio connector for advanced reporting and data visualization."]
After: ["Integrates with Google Drive, Canva, Adobe Express, Data Studio, Zapier, and Make.com for unified workflow.","Google Drive integration allows browsing and scheduling assets directly without manual uploads.","Canva integration enables searching, exporting, and scheduling designs directly within Metricool.","Adobe Express integration provides access to templates, stock images, and brand libraries for content creation."]
Before: []
After: ["Free plan limits management to 1 brand and scheduling up to 20 posts per month, excluding LinkedIn and Twitter.","Some advanced analytics and Twitter/X features require add-ons or higher-tier plans."]
Before: [{"name":"Free","note":"Automatically extracted from the linked pricing source. Seat allowances, usage limits, taxes and terms are not confirmed — check them with the provider.","annual":0,"monthly":0,"perSeat":false,"currency":"EUR","features":[],"extraUnit":null,"unitLabel":"","maximumSeats":null,"minimumSeats":1,"includedUnits":null,"startingPrice":false,"seatsConfirmed":false},{"name":"Starter","note":"Automatically extracted from the linked pricing source. Published as a starting price. Seat allowances, usage limits, taxes and terms are not confirmed — check them with the provider.","annual":null,"monthly":20,"perSeat":false,"currency":"USD","features":[],"extraUnit":null,"unitLabel":"","maximumSeats":null,"minimumSeats":1,"includedUnits":null,"startingPrice":true,"seatsConfirmed":false},{"name":"Advanced","note":"Automatically extracted from the linked pricing source. Published as a starting price. Seat allowances, usage limits, taxes and terms are not confirmed — check them with the provider.","annual":null,"monthly":67,"perSeat":false,"currency":"USD","features":[],"extraUnit":null,"unitLabel":"","maximumSeats":null,"minimumSeats":1,"includedUnits":null,"startingPrice":true,"seatsConfirmed":false},{"name":"Custom","note":"Contact the provider for a quote.","annual":null,"monthly":null,"perSeat":false,"currency":"USD","features":[],"extraUnit":null,"unitLabel":"","maximumSeats":null,"minimumSeats":1,"includedUnits":null,"startingPrice":false,"seatsConfirmed":false}]
After: [{"name":"Free","note":"Automatically extracted from the linked pricing source. Seat allowances, usage limits, taxes and terms are not confirmed — check them with the provider.","annual":0,"monthly":0,"perSeat":false,"currency":"EUR","features":[],"extraUnit":null,"unitLabel":"","maximumSeats":null,"minimumSeats":1,"includedUnits":null,"startingPrice":false,"seatsConfirmed":false},{"name":"Starter","note":"Automatically extracted from the linked pricing source. Published as a starting price. Seat allowances, usage limits, taxes and terms are not confirmed — check them with the provider.","annual":null,"monthly":20,"perSeat":false,"currency":"USD","features":[],"extraUnit":null,"unitLabel":"","maximumSeats":null,"minimumSeats":1,"includedUnits":null,"startingPrice":true,"seatsConfirmed":false},{"name":"Advanced","note":"Automatically extracted from the linked pricing source. Published as a starting price. Seat allowances, usage limits, taxes and terms are not confirmed — check them with the provider.","annual":null,"monthly":53,"perSeat":false,"currency":"USD","features":[],"extraUnit":null,"unitLabel":"","maximumSeats":null,"minimumSeats":1,"includedUnits":null,"startingPrice":true,"seatsConfirmed":false},{"name":"Custom","note":"Contact the provider for a quote.","annual":null,"monthly":null,"perSeat":false,"currency":"USD","features":[],"extraUnit":null,"unitLabel":"","maximumSeats":null,"minimumSeats":1,"includedUnits":null,"startingPrice":false,"seatsConfirmed":false}]
Before: "Metricool is an all-in-one social media management tool that allows users to plan, analyze, and manage social media content and ad campaigns from a unified dashboard. It supports scheduling, analytics, reporting, inbox management, automation flows, and integrates with multiple platforms and tools to streamline social media workflows."
After: "Metricool is an all-in-one social media management tool that allows users to plan, analyze, and manage social media and ad content from a unified dashboard. It supports scheduling, analytics, reporting, inbox management, automation flows, smartlinks, and ad campaigns across multiple platforms."
Before: ["Social media managers can schedule and publish content across multiple social networks efficiently.","Marketing teams can analyze social media performance and generate automated reports to inform strategy."]
After: ["Social media managers can save time by consolidating content scheduling, analytics, and reporting in one platform.","Teams and agencies can collaborate with role assignments and approval systems to manage multiple brands."]
Before: ["Create content using AI assistant to overcome writer's block.","Assign roles and use approval system to collaborate with clients and teams.","Schedule posts at optimal times using best hours and hashtag suggestions."]
After: ["Drag and drop content into the calendar, preview posts on each platform, and schedule them.","Use the AI social media assistant to generate content ideas and automate recurring posts with templates.","Generate automated reports with AI analysis and share them in PDF or PPT formats."]
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