Side by side
Hootsuite vs Metricool
Plans read from both vendors' own pricing pages, with the same seats and billing applied to each. Metricool is a verified alternative to Hootsuite: it does the same main job for a similar customer.
Hootsuite is a social media management platform that consolidates scheduling, content creation, analytics, and social listening into one interface. It helps users strategize, organize, and execute social media workflows efficiently with AI-powered tools and a unified inbox.
- Starting price
- Price not published
- Price clarity
- Not graded
- Category
- Marketing & advertising
- Platforms
- Not confirmed
- Good fit for
- Individuals, small businesses, and growing brands needing a complete social media management solution without advanced team workflows (Standard plan).
- Limitations
- Standard plan is not suitable for managing more than 10 social accounts or for users needing advanced social listening and collaboration features.. Trial accounts have daily posting limits and do not support bulk scheduling.
Metricool is an all-in-one social media management tool that allows users to plan, analyze, and manage social media and ad content from a unified dashboard. It supports scheduling, analytics, reporting, inbox management, automation flows, smartlinks, and ad campaigns across multiple platforms.
- Starting price
- From $20/mo, free plan available
- Price clarity
- Price clarity grade C, 65 out of 100 65 of 100
- Category
- Marketing & advertising
- Platforms
- Not confirmed
- Good fit for
- Social media managers and marketing teams who need to streamline scheduling, analytics, and reporting.. Businesses and agencies managing multiple social media brands and ad campaigns.
- Limitations
- Free plan limits management to 1 brand and scheduling up to 20 posts per month, excluding LinkedIn and Twitter.. Some advanced analytics and Twitter/X features require add-ons or higher-tier plans.
What each one costs your team
THE COST FOR YOUR TEAM
Go beyond the starting price.
Published plan prices for your team size and usage. Results update as you type. Taxes, currency conversion and unlisted add-ons are excluded, and anything the source did not state is called out rather than guessed.
Known monthly subtotal
$20/month
1 of 2 tools could not be priced with these inputs, so this is not the full cost.
Some figures carry conditions the vendor did not state — see the notes beside each plan.
| Tool / plan | Monthly | Per year | What this assumes |
|---|---|---|---|
| No pricing recorded yet. Check the official site, or ask the owner to add it. | |||
StarterCheapest fit Flat subscription | $20 | $240 |
Automatically extracted from the linked pricing source. Published as a starting price. Seat allowances, usage limits, taxes and terms are not confirmed — check them with the provider. |
Advanced Flat subscription | $53 | $636 |
Automatically extracted from the linked pricing source. Published as a starting price. Seat allowances, usage limits, taxes and terms are not confirmed — check them with the provider. |
Custom Flat subscription | By quote | — | Priced by quote — ask the provider for a figure. Contact the provider for a quote. |
Hootsuite
Best fit
Individuals, small businesses, and growing brands needing a complete social media management solution without advanced team workflows (Standard plan).
Trade-offs
Standard plan is not suitable for managing more than 10 social accounts or for users needing advanced social listening and collaboration features.; Trial accounts have daily posting limits and do not support bulk scheduling.
Integrations / export
Supports report scheduling and exporting with custom reports and analytics.
Metricool
Best fit
Social media managers and marketing teams who need to streamline scheduling, analytics, and reporting.; Businesses and agencies managing multiple social media brands and ad campaigns.
Trade-offs
Free plan limits management to 1 brand and scheduling up to 20 posts per month, excluding LinkedIn and Twitter.; Some advanced analytics and Twitter/X features require add-ons or higher-tier plans.
Integrations / export
Integrates with Google Drive, Canva, Adobe Express, Data Studio, Zapier, and Make.com for unified workflow., Google Drive integration allows browsing and scheduling assets directly without manual uploads., Canva integration enables searching, exporting, and scheduling designs directly within Metricool., Adobe Express integration provides access to templates, stock images, and brand libraries for content creation.
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