Side by side
Brevo vs Klaviyo
Plans read from both vendors' own pricing pages, with the same seats and billing applied to each. Klaviyo is a verified alternative to Brevo: it does the same main job for a similar customer.
Brevo is an all-in-one customer engagement platform offering email, SMS, WhatsApp marketing, automation, CRM, live chat, and transactional email services. It provides AI-powered tools to optimize campaigns and manage the entire customer journey from one platform.
- Starting price
- Free plan
- Price clarity
- Price clarity grade B, 75 out of 100 75 of 100
- Category
- Marketing & advertising
- Platforms
- Not confirmed
- Good fit for
- Enterprises requiring multi-account management, custom data integrations, and advanced loyalty programs
- Limitations
- SMS credit is sold separately and not included in email plans
Klaviyo is an autonomous B2C CRM and AI marketing platform that unifies customer data and automates email, SMS, RCS, WhatsApp, and mobile push to deliver personalized, revenue-generating campaigns. It combines a customer data platform, real-time signals, and AI agents to power automated insights and one-click execution across marketing, analytics, and service.
- Starting price
- Free plan
- Price clarity
- Price clarity grade B, 75 out of 100 75 of 100
- Category
- Marketing & advertising
- Platforms
- Not confirmed
- Good fit for
- Small businesses and startups looking to start with essential marketing tools at no cost.. Brands seeking an autonomous AI-powered platform for omnichannel marketing and customer service.
- Limitations
- Free plan limits include up to 250 profiles, 500 emails per month, and $5 of mobile messages and Composer usage per month.. Support on the free plan is limited to email support for the first 60 days.
What each one costs your team
THE COST FOR YOUR TEAM
Go beyond the starting price.
Published plan prices for your team size and usage. Results update as you type. Taxes, currency conversion and unlisted add-ons are excluded, and anything the source did not state is called out rather than guessed.
Cheapest fit for 1 person, all 2 tools
$0/month
$0 a year on these plans.
| Tool / plan | Monthly | Per year | What this assumes |
|---|---|---|---|
Sales FreeCheapest fit Flat subscription | $0 | $0 | Automatically extracted from the linked pricing source. Seat allowances, usage limits, taxes and terms are not confirmed — check them with the provider. |
Free Flat subscription | $0 | $0 | Automatically extracted from the linked pricing source. Seat allowances, usage limits, taxes and terms are not confirmed — check them with the provider. |
FreeCheapest fit Flat subscription | $0 | $0 | Automatically extracted from the linked pricing source. Seat allowances, usage limits, taxes and terms are not confirmed — check them with the provider. |
Brevo
Best fit
Enterprises requiring multi-account management, custom data integrations, and advanced loyalty programs
Trade-offs
SMS credit is sold separately and not included in email plans
Integrations / export
Not confirmed
Klaviyo
Best fit
Small businesses and startups looking to start with essential marketing tools at no cost.; Brands seeking an autonomous AI-powered platform for omnichannel marketing and customer service.
Trade-offs
Free plan limits include up to 250 profiles, 500 emails per month, and $5 of mobile messages and Composer usage per month.; Support on the free plan is limited to email support for the first 60 days.
Integrations / export
Revenue attribution and engagement metrics available in built-in reporting dashboards.
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