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IN THE FIELD GUIDE

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Notra is a Generative Engine Optimization (GEO) product that tracks how AI engines like ChatGPT, Claude, Gemini, and Perplexity mention a brand and attributes AI agent traffic to the brand's site. It helps brands identify content gaps by analyzing AI answers and writes content for questions the brand is missing from.

THE PRODUCT, BEYOND THE PITCH

Editorially reviewed · Sources checked Sep 15, 2026

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A good fit for

  • Small teams shipping frequently who want to track AI mentions and optimize content.
  • Agencies and teams running multiple brands needing scalable AI answer tracking and content generation.

Know the limitations

  • Pricing plans limit the number of AI answers tracked per month and content generation features depending on the tier.

What you can do

  • Tracking AI engine mentions and share of voice to optimize brand presence in AI-generated answers.
  • Identifying content gaps where the brand is not mentioned in AI answers and generating content to fill those gaps.

Features

  • Tracks mention rate by AI engine including position and sentiment.
  • Measures share of voice showing who gets recommended when the brand does not, including competitors and misspellings.
  • Attributes AI traffic from 66 known AI agents sorted by activity such as training, indexing, answering, or user clicks.
  • Identifies content gaps where AI engines answer without the brand and ranks them by winnability, then writes content drafts for those gaps.
  • Supports prompts input manually, pulled from website, or imported via CSV, with Google Search Console integration for real queries.

Integrations

Not confirmed yet.

Platforms & data export

Not confirmed yet.

THE COST FOR YOUR TEAM

Go beyond the starting price.

Published plan prices for your team size and usage. Results update as you type. Taxes, currency conversion and unlisted add-ons are excluded, and anything the source did not state is called out rather than guessed.

Known monthly subtotal

$0.00/month

1 of 1 tools could not be priced with these inputs, so this is not the full cost.

Plan costs based on your requirements
Tool / planMonthlyPer yearWhat this assumes
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Enterprise

Flat subscription

By quote—

Priced by quote — ask the provider for a figure.

Contact the provider for a quote.

A practical workflow

  1. Add prompts, run a scan, read AI answers mentioning your brand, and identify content gaps to write new content.

Based on the sources below. Editorial review does not imply hands-on product testing.

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What changed

1 recorded change · latest 9/15/2026

Changes to the facts recorded here, not a live scan of every vendor update. Save this tool to follow updates in your account.

  1. Updated: best for, features, limitations, sources, summary, use cases, walkthrough

    See recorded changes
    bestFor

    Before: []

    After: ["Small teams shipping frequently who want to track AI mentions and optimize content.","Agencies and teams running multiple brands needing scalable AI answer tracking and content generation."]

    features

    Before: ["Tracks mention rate by AI engine including position and sentiment for prompts with and without web search.","Shows share of voice by tracking who gets recommended when the brand does not, including competitors and misspellings, split by prompt, language, and engine.","Attributes AI agent traffic from 66 known AI agents sorted by activity such as training, indexing, reading, or user click-through.","Identifies content gaps where AI engines answer questions but the brand is not mentioned, ranked by how winnable they look, and helps write content plans and drafts.","Supports prompts from user input, website scraping, CSV import, and Google Search Console query suggestions."]

    After: ["Tracks mention rate by AI engine including position and sentiment.","Measures share of voice showing who gets recommended when the brand does not, including competitors and misspellings.","Attributes AI traffic from 66 known AI agents sorted by activity such as training, indexing, answering, or user clicks.","Identifies content gaps where AI engines answer without the brand and ranks them by winnability, then writes content drafts for those gaps.","Supports prompts input manually, pulled from website, or imported via CSV, with Google Search Console integration for real queries."]

    limitations

    Before: []

    After: ["Pricing plans limit the number of AI answers tracked per month and content generation features depending on the tier."]

    sources

    Before: [{"url":"https://www.usenotra.com/","label":"Notra. Get recommended by AI engines. - Notra"},{"url":"https://www.usenotra.com/features","label":"Features - Notra"}]

    After: [{"url":"https://www.usenotra.com/","label":"Notra. Get recommended by AI engines. - Notra"},{"url":"https://www.usenotra.com/pricing","label":"Pricing - Notra"},{"url":"https://www.usenotra.com/features","label":"Features - Notra"}]

    summary

    Before: "Notra is a Generative Engine Optimization (GEO) product that tracks how AI engines like ChatGPT, Claude, Gemini, and Perplexity mention a brand and attributes AI agent traffic to the brand's site. It helps brands see their share of voice in AI answers, identify content gaps, and write content for questions they are missing from."

    After: "Notra is a Generative Engine Optimization (GEO) product that tracks how AI engines like ChatGPT, Claude, Gemini, and Perplexity mention a brand and attributes AI agent traffic to the brand's site. It helps brands identify content gaps by analyzing AI answers and writes content for questions the brand is missing from."

    useCases

    Before: ["Tracking brand mentions and share of voice in AI-generated answers across multiple AI engines and languages."]

    After: ["Tracking AI engine mentions and share of voice to optimize brand presence in AI-generated answers.","Identifying content gaps where the brand is not mentioned in AI answers and generating content to fill those gaps."]

    walkthrough

    Before: ["Write content plans such as guides, listicles or comparisons for content gaps and approve drafts that land in the Content editor with real internal links and FAQs."]

    After: ["Add prompts, run a scan, read AI answers mentioning your brand, and identify content gaps to write new content."]

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Sources & research

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