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In the field guide

rual

rual.nl

RUAL develops custom business software and warehouse automation using its own AI-coding platform called Core. The platform builds applications, flows, and integrations from fixed-task blocks, ensuring security and control, with deployments live in 6 to 12 weeks.

The product, beyond the pitch

Automatically researched · Not editorially reviewed · Sources checked Nov 2, 2026

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A good fit for

  • Organizations needing tailored business software and warehouse automation with integrated AI and robotics capabilities.

Know the limitations

Not confirmed yet.

What you can do

  • Custom business software including order processing, inventory management, planning, and invoicing tailored to customer processes.
  • Warehouse automation from warehouse management systems (WMS) to real-time control of conveyors and sorters, including warehouse design.
  • Robotics and AI applications including agentic robotics and vision, developed with knowledge from collaborations such as TU Eindhoven.

Features

  • AI-coding platform named Core that builds applications from reusable blocks with fixed tasks and interfaces.
  • Studio environment to review and publish changes; nothing goes live until explicitly published by the user.
  • Audit logging and strict control over external system calls; all integrations are represented as blocks on the canvas.
  • Built-in security with role-based access control configured per block, visible to all collaborators.
  • Standard integrations with accounting, payments, auctions, robotics, and label printers included without extra modules or cost.

Integrations

  • Exact Online for accounting and ERP synchronization of invoicing, ledger, and debtors.
  • Mollie payment methods including iDEAL and payment links integrated by default.
  • Floriday and auction integrations for the ornamental horticulture sector, synchronizing orders, stock, and offerings daily.
  • Direct control of DOBOT robot arms with specialized building blocks for precision and synchronization.
  • Real-time control of Van Riet conveyors including lanes, pushers, and scan points reacting to order flow.

Platforms & data export

Not confirmed yet.

rual pricing

No plans recorded yet.

THE COST FOR YOUR TEAM

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Published plan prices for your team size and usage. Results update as you type. Taxes, currency conversion and unlisted add-ons are excluded, and anything the source did not state is called out rather than guessed.

Known monthly subtotal

$0/month

1 of 1 tools could not be priced with these inputs, so this is not the full cost.

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A practical workflow

  1. Build applications by assembling fixed-task blocks in flows; Studio checks connections and required fields before publishing; all changes are reversible.

Based on the sources below. Editorial review does not imply hands-on product testing.

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What changed

2 recorded changes · latest 11/2/2026

Changes to the facts recorded here, not a live scan of every vendor update. Save this tool to follow updates in your account.

  1. Updated: best for, features, integrations, sources, summary, use cases, walkthrough

    See recorded changes
    bestFor

    Before: ["Companies needing tailored software solutions for office and warehouse automation with integrated robotics and AI capabilities."]

    After: ["Organizations needing tailored business software and warehouse automation with integrated AI and robotics capabilities."]

    features

    Before: ["No-code platform allowing visual building of applications, flows, data, AI, and integrations in one environment.","Visual Flow Editor to build applications and processes visually, enabling same-day live deployment.","Built-in hosting and security management in ISO-certified data centers in the Netherlands."]

    After: ["AI-coding platform named Core that builds applications from reusable blocks with fixed tasks and interfaces.","Studio environment to review and publish changes; nothing goes live until explicitly published by the user.","Audit logging and strict control over external system calls; all integrations are represented as blocks on the canvas.","Built-in security with role-based access control configured per block, visible to all collaborators.","Standard integrations with accounting, payments, auctions, robotics, and label printers included without extra modules or cost."]

    integrations

    Before: ["Integrates with over 40 other systems including conveyors, sorters, sensors, label printers, and robotics hardware."]

    After: ["Exact Online for accounting and ERP synchronization of invoicing, ledger, and debtors.","Mollie payment methods including iDEAL and payment links integrated by default.","Floriday and auction integrations for the ornamental horticulture sector, synchronizing orders, stock, and offerings daily.","Direct control of DOBOT robot arms with specialized building blocks for precision and synchronization.","Real-time control of Van Riet conveyors including lanes, pushers, and scan points reacting to order flow."]

    sources

    Before: [{"url":"https://rual.nl/","label":"Maatwerk bedrijfssoftware en magazijnautomatisering · RUAL"}]

    After: [{"url":"https://rual.nl/","label":"Maatwerk bedrijfssoftware en magazijnautomatisering · RUAL"},{"url":"https://rual.nl/integrations","label":"Integraties: koppel Core aan wat je al draait · RUAL"}]

    summary

    Before: "RUAL develops custom business software and warehouse automation on its own no-code platform called Core, enabling applications, flows, data, AI, and integrations in one environment. Their solutions typically go live within 6 to 12 weeks and are hosted in ISO-certified Dutch data centers with built-in security management."

    After: "RUAL develops custom business software and warehouse automation using its own AI-coding platform called Core. The platform builds applications, flows, and integrations from fixed-task blocks, ensuring security and control, with deployments live in 6 to 12 weeks."

    useCases

    Before: ["Custom business software for office and warehouse processes including order processing, inventory management, planning, and invoicing.","Warehouse automation including WMS, real-time control of conveyors and sorters, and warehouse design."]

    After: ["Custom business software including order processing, inventory management, planning, and invoicing tailored to customer processes.","Warehouse automation from warehouse management systems (WMS) to real-time control of conveyors and sorters, including warehouse design.","Robotics and AI applications including agentic robotics and vision, developed with knowledge from collaborations such as TU Eindhoven."]

    walkthrough

    Before: ["Design the process with the RUAL team, build the system on the Core platform, and go live typically within 6 to 12 weeks."]

    After: ["Build applications by assembling fixed-task blocks in flows; Studio checks connections and required fields before publishing; all changes are reversible."]

  2. Updated: best for, features, integrations, platforms, summary, use cases, walkthrough

    See recorded changes
    bestFor

    Before: ["Organizations requiring integrated robotics and AI applications with expertise from collaborations such as TU Eindhoven."]

    After: ["Companies needing tailored software solutions for office and warehouse automation with integrated robotics and AI capabilities."]

    features

    Before: ["No-code visual flow editor to build applications and processes visually.","Integrated data and AI capabilities for predictions and automatic processing within the platform.","Hosting in ISO-certified data centers in the Netherlands with built-in security management."]

    After: ["No-code platform allowing visual building of applications, flows, data, AI, and integrations in one environment.","Visual Flow Editor to build applications and processes visually, enabling same-day live deployment.","Built-in hosting and security management in ISO-certified data centers in the Netherlands."]

    integrations

    Before: ["Integrates with over 40 other systems including accounting, article data, and payment flows."]

    After: ["Integrates with over 40 other systems including conveyors, sorters, sensors, label printers, and robotics hardware."]

    platforms

    Before: ["Core platform is a no-code platform supporting applications, flows, data, AI, and integrations in one environment."]

    After: []

    summary

    Before: "Custom business software for office and warehouse processes including order processing and inventory management. No-code visual flow editor to build applications and processes visually. Integrated data and AI capabilities for predictions and automatic processing within the platform."

    After: "RUAL develops custom business software and warehouse automation on its own no-code platform called Core, enabling applications, flows, data, AI, and integrations in one environment. Their solutions typically go live within 6 to 12 weeks and are hosted in ISO-certified Dutch data centers with built-in security management."

    useCases

    Before: ["Custom business software for office and warehouse processes including order processing and inventory management.","Warehouse automation including WMS and real-time control of conveyors and sorters, including warehouse design."]

    After: ["Custom business software for office and warehouse processes including order processing, inventory management, planning, and invoicing.","Warehouse automation including WMS, real-time control of conveyors and sorters, and warehouse design."]

    walkthrough

    Before: ["Build applications and processes visually using the Flow Editor, enabling same-day live deployment.","Monitor live IT environment statistics including usage, performance, and uptime per environment without manual requests.","Choose to build software yourself on the Core platform or have RUAL's Projects team design, build, and support complete solutions."]

    After: ["Design the process with the RUAL team, build the system on the Core platform, and go live typically within 6 to 12 weeks."]

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