Plausible logo

IN THE FIELD GUIDE

Plausible

plausible.io

Plausible is a lightweight, open-source web analytics software designed as a privacy-friendly alternative to Google Analytics. It provides clear insights without complexity, respects visitor privacy by not using cookies or tracking personal data, and is hosted in the EU on European-owned infrastructure.

THE PRODUCT, BEYOND THE PITCH

Editorially reviewed · Sources checked Sep 23, 2026

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A good fit for

  • Users seeking a privacy-friendly, simple, and lightweight alternative to Google Analytics without cookie banners or GDPR consent requirements.

Know the limitations

  • Not free; it is a paid service with a 30-day free trial and no credit card required to start.

What you can do

  • Suitable for small to large websites, including ecommerce, SaaS, publishers, agencies, public sector, and enterprise use.

Features

  • Automatic scroll depth tracking from 1 to 100 percent on every page without setup or code.
  • Monitor traffic from AI tools like ChatGPT, Perplexity, or Claude to identify AI visitor sources and conversions.
  • Connect Google Search Console to analyze SEO performance and track search queries and organic conversions within the dashboard.
  • Track UTM campaigns with automatic channel grouping for paid search and affiliates, analyzing landing pages, conversions, and locations.
  • Real-time dashboard updates every 30 seconds without page refresh to monitor live traffic.

Integrations

Not confirmed yet.

Platforms & data export

Not confirmed yet.

THE COST FOR YOUR TEAM

Go beyond the starting price.

Published plan prices for your team size and usage. Results update as you type. Taxes, currency conversion and unlisted add-ons are excluded, and anything the source did not state is called out rather than guessed.

Cheapest fit for 1 person, all 1 tools

$9.00/month

$108.00 a year on these plans.

Plan costs based on your requirements
Tool / planMonthlyPer yearWhat this assumes
Plausible logoPlausible

StarterCheapest fit

Flat subscription

$9.00$108.00

Automatically extracted from the linked pricing source. Seat allowances, usage limits, taxes and terms are not confirmed — check them with the provider.

Plausible logoPlausible

Growth

Flat subscription

$14.00$168.00

Automatically extracted from the linked pricing source. Seat allowances, usage limits, taxes and terms are not confirmed — check them with the provider.

Plausible logoPlausible

Business

Flat subscription

$19.00$228.00

Automatically extracted from the linked pricing source. Seat allowances, usage limits, taxes and terms are not confirmed — check them with the provider.

Plausible logoPlausible

Enterprise

Flat subscription

By quote—

Priced by quote — ask the provider for a figure.

Contact the provider for a quote.

A practical workflow

  1. Start with a 30-day free trial, then select a traffic-based plan matching your growth with options for monthly or yearly billing.
  2. Use the intuitive, fast, and privacy-friendly dashboard to monitor traffic, set goals, and analyze conversions and funnels.
  3. Manage multiple sites and team members with features like team management, shared links, embedded dashboards, and shared annotations.

Based on the sources below. Editorial review does not imply hands-on product testing.

Alternatives to explore

Filter alternatives →

Candidates based on category and primary feature. Check feature and pricing differences before switching.

Heypelagic logo

Heypelagic

✓ Reviewed

Pelagic is a Google Analytics alternative that integrates an AI SEO agent to write, measure, and rewrite content based on real traffic performance. It is cookieless, real-time, and GDPR-friendly, designed for simple setup and use without requiring code changes or consent banners.

Plan a switch from Plausible →

What changed

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Sources & research

How we research, calculate costs, and distinguish sponsorship