IN THE FIELD GUIDE
Otterab
otterab.com
Otter is A/B testing software focused on measuring revenue per variant alongside conversion rate and average order value to ensure the shipped version maximizes business revenue. It supports unlimited visitors and integrates with platforms like Shopify, WordPress, and Google Tag Manager, providing decision-ready analysis with frequentist and Bayesian statistics.
THE PRODUCT, BEYOND THE PITCH
Editorially reviewed · Sources checked Oct 10, 2026
A good fit for
- Individuals and side projects needing flat-rate A/B testing with unlimited visitors and revenue tracking.
Know the limitations
- No mention of free ongoing plan; only a 14-day free trial is offered.
- Requires integration with existing GA4 purchase events or custom JavaScript for revenue tracking; no re-instrumentation needed but depends on existing event tracking.
What you can do
- Conversion rate optimization programs from hypothesis to decision without stitching multiple tools together.
- Testing website elements such as headlines, images, CTAs, or entire layouts with unlimited variants.
Features
- Measures revenue per variant, not just clicks, including conversion rate, average order value, and revenue per visitor side by side.
- Decision-ready analysis with frequentist and Bayesian reporting and configurable thresholds.
- Visual A/B testing with unlimited variants, precise traffic splits, and one-line install without developer handoff.
- Audience targeting by device, location, URL pattern, or custom attributes to show the right test to the right visitors.
- Slack alerts for test results and revenue milestones.
Integrations
- Integrates with platforms including Shopify, WordPress, Webflow, Wix, WooCommerce, ClickFunnels, Squarespace, Framer, Next.js, and Google Tag Manager.
- Connects with Google Analytics 4 (GA4) to use existing events as conversion goals without extra tracking code.
Platforms & data export
- Provides branded, password-protected reports for sharing results with clients including custom logos and colors.
THE COST FOR YOUR TEAM
Go beyond the starting price.
Published plan prices for your team size and usage. Results update as you type. Taxes, currency conversion and unlisted add-ons are excluded, and anything the source did not state is called out rather than guessed.
Cheapest fit for 1 person, all 1 tools
$39.00/month
$468.00 a year on these plans.
| Tool / plan | Monthly | Per year | What this assumes |
|---|---|---|---|
StarterCheapest fit Flat subscription | $39.00 | $468.00 | Automatically extracted from the linked pricing source. Seat allowances, usage limits, taxes and terms are not confirmed — check them with the provider. |
Scale Flat subscription | $149.00 | $1,788.00 | Automatically extracted from the linked pricing source. Seat allowances, usage limits, taxes and terms are not confirmed — check them with the provider. |
A practical workflow
- Install a single snippet line on the site, compatible with any website, CMS, or framework, requiring no build step.
- Create tests using a visual editor to set up variants, pick goals, and allocate traffic without coding.
- Monitor conversions and revenue on a live dashboard that indicates when a variant is genuinely ahead and by how much money.
Based on the sources below. Editorial review does not imply hands-on product testing.
Alternatives to explore
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