Moz logo

In the field guide

Moz

moz.com

Improving website rankings and driving qualified traffic through comprehensive SEO tools. Keyword research with Keyword Difficulty scores, search volumes, and SERP analysis. Competitive research to identify competitors, keyword gaps, and link opportunities.

The product, beyond the pitch

Automatically researched · Not editorially reviewed · Sources checked Nov 1, 2026

Compare

A good fit for

  • Businesses and marketers needing traditional SEO and AI visibility support for websites.
  • Businesses with physical locations or service areas requiring local SEO management.

Know the limitations

Not confirmed yet.

What you can do

  • Improving website rankings and driving qualified traffic through comprehensive SEO tools.
  • Managing local SEO presence and reputation for businesses with physical locations or service areas.

Features

  • Keyword research with Keyword Difficulty scores, search volumes, and SERP analysis.
  • Competitive research to identify competitors, keyword gaps, and link opportunities.
  • Link research providing insights into website authority, linking domains, anchor text, and Domain Authority.
  • Rank tracking across hundreds or thousands of keywords on 170+ search engines.
  • Site crawl to audit and diagnose technical SEO issues with actionable recommendations.

Integrations

Not confirmed yet.

Platforms & data export

Not confirmed yet.

Moz pricing

No plans recorded yet.

THE COST FOR YOUR TEAM

Go beyond the starting price.

Published plan prices for your team size and usage. Results update as you type. Taxes, currency conversion and unlisted add-ons are excluded, and anything the source did not state is called out rather than guessed.

Known monthly subtotal

$0.00/month

1 of 1 tools could not be priced with these inputs, so this is not the full cost.

Plan costs based on your requirements
Tool / planMonthlyPer yearWhat this assumes
Moz logoMozNo pricing recorded yet. Check the official site, or ask the owner to add it.

A practical workflow

  1. Discover keywords with difficulty scores and search volumes to target for SEO campaigns.
  2. Audit your website to find technical SEO issues and receive actionable recommendations to improve rankings.
  3. Manage local business listings and reviews from a single dashboard to improve local search presence.

Based on the sources below. Editorial review does not imply hands-on product testing.

Alternatives to explore

Filter alternatives →

Candidates based on category and primary feature. Check feature and pricing differences before switching.

Moz vs SemrushMoz vs KeywordkickMoz vs SpyFuMoz vs Chatseo

Plan a switch from Moz →

What changed

No changes recorded yet

Changes to the facts recorded here, not a live scan of every vendor update. Save this tool to follow updates in your account.

No changes recorded yet.

Comments

No comments yet. Be the first to say what Moz costs you.

Sources & research

How we research, calculate costs, and distinguish sponsorship