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IN THE FIELD GUIDE

Matomo

matomo.org

Matomo is a privacy-focused analytics platform that provides accurate, GDPR-compliant data with full data ownership. It offers both cloud and on-premise hosting options and includes features like heatmaps, session recordings, A/B testing, and AI traffic analysis.

THE PRODUCT, BEYOND THE PITCH

Editorially reviewed · Sources checked Sep 23, 2026

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A good fit for

  • Organizations wanting to switch from Google Analytics without losing historical data.

Know the limitations

  • Support does not cover custom development, third-party tool implementation, or hands-on server administration without a custom support arrangement.

What you can do

  • Understanding audience behavior and optimizing website or app navigation and conversions.
  • Tracking and analyzing AI traffic sources and behavior.

Features

  • Unsampled data collection with no data loss from consent banners or blockers.
  • Privacy-first design including GDPR compliance, cookieless tracking, data anonymisation, access controls, and audit logs.
  • Heatmaps and session recordings to understand user behavior visually.
  • A/B testing and personalization capabilities.
  • APIs and integrations with over 100 platforms including CMS and eCommerce.

Integrations

Not confirmed yet.

Platforms & data export

Not confirmed yet.

THE COST FOR YOUR TEAM

Go beyond the starting price.

Published plan prices for your team size and usage. Results update as you type. Taxes, currency conversion and unlisted add-ons are excluded, and anything the source did not state is called out rather than guessed.

Known monthly subtotal

$0.00/month

1 of 1 tools could not be priced with these inputs, so this is not the full cost.

Plan costs based on your requirements
Tool / planMonthlyPer yearWhat this assumes
Matomo logoMatomoNo plans published in USD. Switch currency to see this tool's prices.

A practical workflow

  1. Add tracking code by inserting one line of JavaScript or connecting via integrations like WordPress or Google Tag Manager.
  2. See visitor activity in real time across analytics, heatmaps, session recordings, and funnels.
  3. Start a free trial with no credit card required to see real data in minutes.

Based on the sources below. Editorial review does not imply hands-on product testing.

Alternatives to explore

Filter alternatives →

Candidates based on category and primary feature. Check feature and pricing differences before switching.

Heypelagic logo

Heypelagic

✓ Reviewed

Pelagic is a Google Analytics alternative that integrates an AI SEO agent to write, measure, and rewrite content based on real traffic performance. It is cookieless, real-time, and GDPR-friendly, designed for simple setup and use without requiring code changes or consent banners.

Plan a switch from Matomo →

What changed

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Sources & research

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