loops

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1. 10/12/2026

   Updated: best for, export formats, features, limitations, sources, summary, use cases, walkthrough

   See recorded changes

   bestFor

   Before: ["SaaS teams needing to send marketing, lifecycle, and transactional emails integrated with product data.","Early stage products and smaller audiences can start with the free plan."]

   After: ["SaaS teams needing a unified platform for marketing, product, and transactional lifecycle emails."]

   exportFormats

   Before: ["Supports CSV upload for backfilling contacts."]

   After: []

   features

   Before: ["Automated lifecycle email workflows that run themselves with triggers, timers, and audience filters.","Design emails using themes and components to maintain brand consistency across all emails.","Built-in sender reputation protection including suppression of hard bounces and complaints, retrying temporary failures, and rate-limiting large sends."]

   After: ["Lifecycle workflows that run automatically for onboarding, activation, upgrade, and winback emails.","Design every email from one theme using themes and components to maintain brand consistency.","API and integrations to sync contact properties and trigger emails from product events.","Supports marketing, lifecycle, and transactional emails all from one platform."]

   limitations

   Before: ["Free plan includes a small \"Powered by Loops\" footer on emails and limits to 1,000 subscribed contacts and 4,000 email sends in any rolling 30-day window.","API rate limit is 10 requests per second per team, with 60 requests per 60 seconds for content API endpoints."]

   After: ["Free plan limits to 1,000 subscribed contacts and 4,000 email sends in any rolling 30-day window."]

   sources

   Before: [{"url":"https://loops.so/","label":"Loops | Email Platform for SaaS: Marketing & Transactional"},{"url":"https://loops.so/pricing","label":"Pricing: Free Plan and Contact-Based Plans | Loops"},{"url":"https://loops.so/product-email","label":"Product & Lifecycle Email | Loops"},{"url":"https://loops.so/docs/api-reference/intro","label":"API Introduction - Loops"}]

   After: [{"url":"https://loops.so/","label":"Loops | Email Platform for SaaS: Marketing & Transactional"},{"url":"https://loops.so/pricing","label":"Pricing: Free Plan and Contact-Based Plans | Loops"},{"url":"https://loops.so/product-email","label":"Product & Lifecycle Email | Loops"}]

   summary

   Before: "Loops is email marketing software designed for SaaS teams to send marketing, lifecycle, and transactional emails from a single platform. It supports workflows that automate lifecycle emails and integrates with product data to personalize email journeys."

   After: "Loops is email marketing software designed for SaaS teams to send marketing, lifecycle, and transactional emails from a single platform. It supports workflows from onboarding to product launches and integrates product data to keep emails in sync with user behavior."

   useCases

   Before: ["Sending onboarding, trial, and re-engagement emails triggered by product events.","Sending marketing, lifecycle, and transactional emails from one platform for SaaS teams."]

   After: ["Send onboarding, trial, and re-engagement emails triggered by product events."]

   walkthrough

   Before: ["Connect your app using the Loops API, SDK, or integrations to sync contact properties and events needed for emails.","Add and import contacts, keep their properties current, and segment them for workflows.","Trigger emails when customer data changes, such as contact property updates, integration updates, or app events.","Emails flow out automatically after triggers match, following timers, branches, and audience filters."]

   After: ["Connect your app via API, SDK, or integration to sync contact properties and events needed for emails.","Add and import contacts, keep their properties current, and segment them for workflows.","Trigger emails when contact properties change, integrations update records, or app sends events.","Emails flow out automatically following timers, branches, and audience filters after triggers match."]