IN THE FIELD GUIDE
Formo
formo.so
Formo is an analytics and attribution platform designed specifically for crypto and DeFi teams to track user journeys from offchain visits to onchain transactions. It provides product analytics, wallet intelligence, and token-gated forms to help teams drive growth with clear insights into user behavior and campaign performance.
THE PRODUCT, BEYOND THE PITCH
Editorially reviewed · Sources checked Oct 5, 2026
A good fit for
- Crypto and DeFi teams seeking analytics and attribution tailored for onchain applications.
- Early-stage and scaling crypto startups needing clear insights without complex data stacks.
Know the limitations
- Supports Ethereum, major EVM chains, and Solana; other blockchains may not be supported.
- Unique visitor tracking uses anonymous visitor IDs stored in first-party cookies without personal data like IP addresses or device fingerprints.
What you can do
- Tracking user journeys and behavior across offchain and onchain touchpoints for DeFi apps.
- Measuring marketing channel and campaign effectiveness in crypto and DeFi environments.
Features
- Product Analytics to track user behavior from acquisition to retention with unified analytics for crypto apps.
- Wallet Intelligence to build user profiles and segments based on onchain activity and in-app behavior.
- Token-Gated Forms to control access and collect responses with token gating and social verification.
- Attribution to measure the performance of channels and campaigns on volume, revenue, and retention.
- Alerts to get notified of prospects and key events in real-time.
Integrations
Not confirmed yet.
Platforms & data export
- Supports running custom SQL queries on analytics data and connecting BI tools like Metabase or Grafana via Query API.
THE COST FOR YOUR TEAM
Go beyond the starting price.
Published plan prices for your team size and usage. Results update as you type. Taxes, currency conversion and unlisted add-ons are excluded, and anything the source did not state is called out rather than guessed.
Known monthly subtotal
$0.00/month
1 of 1 tools could not be priced with these inputs, so this is not the full cost.
| Tool / plan | Monthly | Per year | What this assumes |
|---|---|---|---|
Enterprise Flat subscription | By quote | — | Priced by quote — ask the provider for a figure. Contact the provider for a quote. |
A practical workflow
- Open Audience Insights in the Formo Dashboard by selecting your project and clicking Users in the left navigation.
- Apply filters to segment users by lifecycle, apps, tokens, chains, and attribution to analyze specific user groups.
Based on the sources below. Editorial review does not imply hands-on product testing.
Alternatives to explore
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