IN THE FIELD GUIDE

Etropo

etropo.com

Etropo is marketing budgeting software designed for CMOs and their teams to plan, analyze, and adjust marketing budgets efficiently. It automates spend tracking, supports team collaboration, and integrates with popular marketing tools to provide real-time budget visibility and control.

THE PRODUCT, BEYOND THE PITCH

Editorially reviewed · Sources checked Oct 5, 2026

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A good fit for

CMOs and marketing teams looking for a purpose-built marketing budgeting platform that integrates with their marketing stack and supports team collaboration.

Know the limitations

Budget versions feature is available only on Pro and Custom plans, not on the Essential plan.

What you can do

Marketing teams needing to plan budgets collaboratively and track actual spend in real time to avoid spreadsheet chaos.

Features

Automated actuals tracking by connecting to ad platforms and invoices to keep budgets up to date automatically.
Budget dashboards that provide real-time visibility into marketing budgets, showing plan versus actuals and spend breakdowns by category.
Purpose-built marketing budget grid that includes actuals, plans, owners, categories, and access permissions all in one place.
Team collaboration with category-level permissions and threaded comments on line items to keep budget conversations in context.
Budget versions allowing multiple plans side by side, with the ability to copy and adjust plans without rebuilding budgets or spreadsheets.

Integrations

Not confirmed yet.

Platforms & data export

Not confirmed yet.

THE COST FOR YOUR TEAM

Go beyond the starting price.

Published plan prices for your team size and usage. Results update as you type. Taxes, currency conversion and unlisted add-ons are excluded, and anything the source did not state is called out rather than guessed.

PeopleBillingCurrencyPrices are shown as published. No exchange rates are applied.Monthly usage per toolApplies to each tool’s own unit. Leave at 0 for subscription cost only.

Known monthly subtotal

$0.00/month

1 of 1 tools could not be priced with these inputs, so this is not the full cost.

Plan costs based on your requirements
Tool / plan	Monthly	Per year	What this assumes
Etropo	No pricing recorded yet. Check the official site, or ask the owner to add it.

A practical workflow

Import existing marketing budgets by sharing a spreadsheet file or use the Budget Wizard to start from scratch.
Use AI Budget Buddy to ask questions about budget utilization and category breakdowns, with answers grounded in company data.
Connect marketing tools to sync ad spend automatically and send reminders to gather actuals from the team via Slack or Microsoft Teams.

Based on the sources below. Editorial review does not imply hands-on product testing.

Alternatives to explore

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What changed

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