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IN THE FIELD GUIDE

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Elmo is an open-source AI visibility platform focused on Answer Engine Optimization (AEO), tracking how AI models like ChatGPT, Claude, Gemini, and others mention and cite your brand. It offers both a self-hosted free version and a managed cloud service starting at $29 per month, providing detailed insights into AI visibility, share of voice, and citation sources.

THE PRODUCT, BEYOND THE PITCH

Editorially reviewed · Sources checked Oct 11, 2026

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A good fit for

  • Marketers and agencies seeking to track and optimize brand mentions in AI answer engines.
  • Teams wanting a self-hosted or cloud solution for AI visibility tracking with unlimited seats and API access.

Know the limitations

  • Starter plan supports only ChatGPT and checks answers once daily with limited prompts and brands.
  • Premium LLM APIs in Pro and Business plans are limited to 1× daily checks and include a fixed number of premium prompt/model pairings.

What you can do

  • Track brand visibility and share of voice across multiple AI answer engines to optimize AI presence.
  • Analyze citations and competitor mentions in AI-generated answers to improve content and SEO strategies.

Features

  • Dashboard showing current AI visibility, share of voice, and 30-day trends.
  • Track visibility across every prompt and AI model with filters and trend lines comparing your brand against competitors.
  • Share of voice leaderboard comparing your brand's mention share against competitors across AI engines.
  • Query fan-out tracking showing the web searches AI engines generate from prompts and how prompts are rewritten.
  • Citation analysis showing which domains and URLs AI models cite most, with tracking of new and dropped sources over time.

Integrations

Not confirmed yet.

Platforms & data export

Not confirmed yet.

THE COST FOR YOUR TEAM

Go beyond the starting price.

Published plan prices for your team size and usage. Results update as you type. Taxes, currency conversion and unlisted add-ons are excluded, and anything the source did not state is called out rather than guessed.

Cheapest fit for 1 person, all 1 tools

$29.00/month

$348.00 a year on these plans.

Plan costs based on your requirements
Tool / planMonthlyPer yearWhat this assumes
elmohq logoelmohq

StarterCheapest fit

Flat subscription

$29.00$348.00

Automatically extracted from the linked pricing source. Seat allowances, usage limits, taxes and terms are not confirmed — check them with the provider.

elmohq logoelmohq

Basic

Flat subscription

$99.00$1,188.00

Automatically extracted from the linked pricing source. Seat allowances, usage limits, taxes and terms are not confirmed — check them with the provider.

elmohq logoelmohq

Pro

Flat subscription

$299.00$3,588.00

Automatically extracted from the linked pricing source. Seat allowances, usage limits, taxes and terms are not confirmed — check them with the provider.

elmohq logoelmohq

Business

Flat subscription

$649.00$7,788.00

Automatically extracted from the linked pricing source. Seat allowances, usage limits, taxes and terms are not confirmed — check them with the provider.

A practical workflow

  1. Add your brand and site; Elmo suggests buyer prompts and competitors to track.
  2. View visibility, share of voice, and AI-cited sources sampled up to four times daily from real AI apps.
  3. Receive ranked opportunities and updates on what to fix to improve AI visibility.

Based on the sources below. Editorial review does not imply hands-on product testing.

Alternatives to explore

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What changed

1 recorded change · latest 10/11/2026

Changes to the facts recorded here, not a live scan of every vendor update. Save this tool to follow updates in your account.

  1. Updated: best for, features, limitations, open source, plans, platforms, sources, summary, use cases, walkthrough

    See recorded changes
    bestFor

    Before: ["Brands and marketers wanting to monitor AI visibility and competitive share of voice.","Teams preferring either managed cloud hosting or self-hosted open-source solutions to avoid vendor lock-in."]

    After: ["Marketers and agencies seeking to track and optimize brand mentions in AI answer engines.","Teams wanting a self-hosted or cloud solution for AI visibility tracking with unlimited seats and API access."]

    features

    Before: ["Dashboard showing current AI visibility, share of voice, and 30-day trends.","Track visibility across every prompt and AI model with filters and trend lines comparing brands.","Share of voice leaderboard comparing brand mentions against competitors.","Query fan-out tracking showing the web searches behind AI answers and prompt rewrites.","Citation analysis showing domains and URLs cited by AI models, with tracking of new and dropped sources."]

    After: ["Dashboard showing current AI visibility, share of voice, and 30-day trends.","Track visibility across every prompt and AI model with filters and trend lines comparing your brand against competitors.","Share of voice leaderboard comparing your brand's mention share against competitors across AI engines.","Query fan-out tracking showing the web searches AI engines generate from prompts and how prompts are rewritten.","Citation analysis showing which domains and URLs AI models cite most, with tracking of new and dropped sources over time."]

    limitations

    Before: ["Starter cloud plan supports only ChatGPT and scrapes AI answers once per day with limited brands and prompts.","Premium grounded models and higher platform support require Pro or Business cloud plans at higher prices."]

    After: ["Starter plan supports only ChatGPT and checks answers once daily with limited prompts and brands.","Premium LLM APIs in Pro and Business plans are limited to 1× daily checks and include a fixed number of premium prompt/model pairings."]

    openSource

    Before: true

    After: "Not recorded"

    plans

    Before: []

    After: [{"name":"Starter","note":"Automatically extracted from the linked pricing source. Seat allowances, usage limits, taxes and terms are not confirmed — check them with the provider.","annual":null,"monthly":29,"perSeat":false,"currency":"USD","features":[],"extraUnit":null,"unitLabel":"","maximumSeats":null,"minimumSeats":1,"includedUnits":null,"startingPrice":false,"seatsConfirmed":false},{"name":"Basic","note":"Automatically extracted from the linked pricing source. Seat allowances, usage limits, taxes and terms are not confirmed — check them with the provider.","annual":null,"monthly":99,"perSeat":false,"currency":"USD","features":[],"extraUnit":null,"unitLabel":"","maximumSeats":null,"minimumSeats":1,"includedUnits":null,"startingPrice":false,"seatsConfirmed":false},{"name":"Pro","note":"Automatically extracted from the linked pricing source. Seat allowances, usage limits, taxes and terms are not confirmed — check them with the provider.","annual":null,"monthly":299,"perSeat":false,"currency":"USD","features":[],"extraUnit":null,"unitLabel":"","maximumSeats":null,"minimumSeats":1,"includedUnits":null,"startingPrice":false,"seatsConfirmed":false},{"name":"Business","note":"Automatically extracted from the linked pricing source. Seat allowances, usage limits, taxes and terms are not confirmed — check them with the provider.","annual":null,"monthly":649,"perSeat":false,"currency":"USD","features":[],"extraUnit":null,"unitLabel":"","maximumSeats":null,"minimumSeats":1,"includedUnits":null,"startingPrice":false,"seatsConfirmed":false}]

    platforms

    Before: ["Supports major AI models including ChatGPT, Claude, Gemini, Grok, Mistral, Perplexity, Copilot, DeepSeek, Google AI Mode, and others."]

    After: []

    sources

    Before: [{"url":"https://www.elmohq.com/","label":"Elmo · Open Source AEO & AI Visibility Tracker"},{"url":"https://www.elmohq.com/pricing","label":"Pricing — Free, Cloud & White-Label AI Visibility · Elmo"}]

    After: [{"url":"https://www.elmohq.com/","label":"Elmo · Open Source AEO & AI Visibility Tracker"},{"url":"https://www.elmohq.com/pricing","label":"Pricing — Free, Cloud & White-Label AI Visibility · Elmo"},{"url":"https://www.elmohq.com/features","label":"Features — AI Visibility & Citation Tracking · Elmo"}]

    summary

    Before: "Elmo is an open-source answer engine optimization tool that tracks brand visibility across AI models like ChatGPT, Perplexity, and Gemini. It offers both a managed cloud service starting at $29/month and a free self-hosted option, enabling users to monitor mentions, analyze citations, and benchmark competitors."

    After: "Elmo is an open-source AI visibility platform focused on Answer Engine Optimization (AEO), tracking how AI models like ChatGPT, Claude, Gemini, and others mention and cite your brand. It offers both a self-hosted free version and a managed cloud service starting at $29 per month, providing detailed insights into AI visibility, share of voice, and citation sources."

    useCases

    Before: ["Tracking brand visibility and mentions across multiple AI models.","Analyzing AI citations to understand information sources and improve content strategy."]

    After: ["Track brand visibility and share of voice across multiple AI answer engines to optimize AI presence.","Analyze citations and competitor mentions in AI-generated answers to improve content and SEO strategies."]

    walkthrough

    Before: ["Install CLI with npm, then initialize with 'elmo init' to start tracking AI visibility.","Use dashboard to view current visibility, share of voice, and trends.","Filter visibility by AI model, time range, and tags to analyze brand performance and competitor comparison."]

    After: ["Add your brand and site; Elmo suggests buyer prompts and competitors to track.","View visibility, share of voice, and AI-cited sources sampled up to four times daily from real AI apps.","Receive ranked opportunities and updates on what to fix to improve AI visibility."]

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Sources & research

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