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IN THE FIELD GUIDE

applyra

applyra.io

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Applyra is an ASO (App Store Optimization) tool that tracks keywords, discovers opportunities, analyzes competitors, and provides AI-powered suggestions to improve app visibility on the App Store and Play Store. It offers daily ranking updates, competitor intelligence, and AI listing optimization to help app creators grow their app's organic installs.

THE PRODUCT, BEYOND THE PITCH

Editorially reviewed · Sources checked Sep 13, 2026

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A good fit for

  • Solo app creators and indie developers
  • Teams and agencies managing multiple apps or client portfolios

Know the limitations

  • Unlimited plan subject to a fair use policy to prevent abuse

What you can do

  • Indie developers seeking data-driven insights without agency fees
  • App studios managing multiple apps with a unified dashboard and automated reports

Features

  • Keyword Tracking with daily updates and historical trends
  • Keyword Discovery to find high-potential keywords competitors rank for
  • AI Listing Optimization providing actionable suggestions for title, subtitle, keyword field, and description
  • Competitor Intelligence to track and compare performance against competitors
  • MCP server integration allowing AI assistants to access live ranks, keyword scores, and competitor positions

Integrations

  • Integrates with AI assistants via MCP server compatible with Claude, Cursor, Codex, VS Code, and Windsurf

Platforms & data export

  • Supports both App Store (iOS) and Google Play (Android) on all plans
  • Supports both App Store and Google Play on every plan including free
  • Supports CSV and PDF export on the paid plan
  • No CSV or PDF export on the free plan

THE COST FOR YOUR TEAM

Go beyond the starting price.

Published plan prices for your team size and usage. Results update as you type. Taxes, currency conversion and unlisted add-ons are excluded, and anything the source did not state is called out rather than guessed.

Cheapest fit for 1 person, all 1 tools

$9.99/month

$119.88 a year on these plans.

Plan costs based on your requirements
Tool / planMonthlyPer yearWhat this assumes
applyra logoapplyra

UnlimitedCheapest fit

Flat subscription

$9.99$119.88

Automatically extracted from the linked pricing source. Seat allowances, usage limits, taxes and terms are not confirmed — check them with the provider.

A practical workflow

  1. Add your app by pasting the app URL or searching by name
  2. Add keywords to monitor and track rankings automatically across stores and countries
  3. Receive personalized AI recommendations to optimize your listing and improve rankings

Based on the sources below. Editorial review does not imply hands-on product testing.

Alternatives to explore

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Candidates based on category and primary feature. Check feature and pricing differences before switching.

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What changed

Changes to the facts recorded here, not a live scan of every vendor update. Save this tool to follow updates in your account.

  1. Updated: best for, export formats, features, free plan, integrations, limitations, plans, platforms, summary, use cases, walkthrough

    See recorded changes
    bestFor

    Before: ["Solo app developers and agencies managing client portfolios who need detailed progress reports and competitor tracking."]

    After: ["Solo app creators and indie developers","Teams and agencies managing multiple apps or client portfolios"]

    exportFormats

    Before: ["CSV and PDF export available on the paid plan."]

    After: ["Supports CSV and PDF export on the paid plan","No CSV or PDF export on the free plan"]

    features

    Before: ["Keyword Tracking with daily updates and historical trends across App Store and Play Store.","Keyword Discovery to find high-potential keywords competitors rank for and uncover hidden opportunities.","AI Listing Optimization providing actionable suggestions for title, subtitle, keyword field, and description based on real rankings.","Competitor Intelligence to track and compare performance against competitors, including keyword rankings and changes.","MCP server integration with 20 tools allowing AI assistants like Claude, Cursor, Codex, and VS Code to access live ranks, keyword scores, and competitor positions without using a dashboard."]

    After: ["Keyword Tracking with daily updates and historical trends","Keyword Discovery to find high-potential keywords competitors rank for","AI Listing Optimization providing actionable suggestions for title, subtitle, keyword field, and description","Competitor Intelligence to track and compare performance against competitors","MCP server integration allowing AI assistants to access live ranks, keyword scores, and competitor positions"]

    freePlan

    Before: "Not recorded"

    After: true

    integrations

    Before: ["REST API with 10,000 requests per month included in the paid plan.","MCP server for AI tools included in the paid plan, enabling integration with AI assistants."]

    After: ["Integrates with AI assistants via MCP server compatible with Claude, Cursor, Codex, VS Code, and Windsurf"]

    limitations

    Before: []

    After: ["Unlimited plan subject to a fair use policy to prevent abuse"]

    plans

    Before: []

    After: [{"name":"Unlimited","note":"Automatically extracted from the linked pricing source. Seat allowances, usage limits, taxes and terms are not confirmed — check them with the provider.","annual":null,"monthly":9.99,"perSeat":false,"currency":"USD","features":[],"extraUnit":null,"unitLabel":"","maximumSeats":null,"minimumSeats":1,"includedUnits":null,"startingPrice":false,"seatsConfirmed":false}]

    platforms

    Before: ["Supports both the App Store (iOS) and Google Play (Android) on all plans with daily rank updates.","Both stores on every plan including the free one, with daily rank updates and no surcharge for the second store."]

    After: ["Supports both App Store (iOS) and Google Play (Android) on all plans","Supports both App Store and Google Play on every plan including free"]

    summary

    Before: "Applyra is a software platform that provides AI-powered App Store Optimization (ASO) tools to track keywords, analyze competitors, and optimize app listings on the App Store and Google Play. It offers daily ranking updates, keyword discovery, competitor intelligence, and AI-driven listing suggestions to improve app visibility."

    After: "Applyra is an ASO (App Store Optimization) tool that tracks keywords, discovers opportunities, analyzes competitors, and provides AI-powered suggestions to improve app visibility on the App Store and Play Store. It offers daily ranking updates, competitor intelligence, and AI listing optimization to help app creators grow their app's organic installs."

    useCases

    Before: ["Indie developers seeking data-driven insights to improve app visibility without agency fees.","App studios managing multiple apps with a unified dashboard and automated reports to prioritize ASO efforts."]

    After: ["Indie developers seeking data-driven insights without agency fees","App studios managing multiple apps with a unified dashboard and automated reports"]

    walkthrough

    Before: ["Add your app by connecting iOS or Android app via URL or search by name, then add keywords to monitor rankings automatically, and receive AI-powered optimization recommendations.","Install the MCP server by generating an API key, pasting the snippet for your client, and restarting it; it runs over stdio through npx with no hosting or OAuth required."]

    After: ["Add your app by pasting the app URL or searching by name","Add keywords to monitor and track rankings automatically across stores and countries","Receive personalized AI recommendations to optimize your listing and improve rankings"]

Sources & research

How we research, calculate costs, and distinguish sponsorship