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IN THE FIELD GUIDE

appfunnel

appfunnel.net

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Appfunnel is a web2app funnel builder that integrates funnel creation, web checkout, attribution, and A/B testing with real code underneath for full control. It tracks revenue per visitor and cohort payback, enabling data-driven funnel optimization and billing through your own payment provider.

THE PRODUCT, BEYOND THE PITCH

Automatically researched · Not editorially reviewed · Sources checked Sep 13, 2026

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A good fit for

  • Growth teams and app marketers who want to own billing, optimize funnels by revenue, and avoid high app store fees.
  • Non-technical founders and developers who want a plug-and-play funnel builder with the option to extend with real React code.

Know the limitations

  • Promotion of A/B test winners requires manual human confirmation; variants are never automatically shipped.

What you can do

  • Building and optimizing web-to-app funnels for apps in fitness, learning, dating, or finance sectors where users arrive with a goal.
  • Running A/B experiments on funnel pages or entire funnels to identify revenue-increasing variants and improve conversion.

Features

  • Funnel Editor for building quiz flows, paywalls, A/B variants, and translations with live preview in the browser.
  • Web checkout with trials, one-click upsells, and per-product subscriptions using your own Stripe account to keep revenue and billing control.
  • A/B Experiments that test single pages or whole funnels with up to four variants, scoring variants on revenue per visitor and conversion metrics.
  • LTV Analytics that track proceeds after fees, tax, refunds, and chargebacks, showing net profit and feeding verified revenue back to ad networks for campaign optimization.

Integrations

  • Connects to ad networks like Meta and TikTok for server-side conversion API event delivery and campaign optimization.

Platforms & data export

  • Funnels can be exported as real React projects with typed contracts for local editing and developer extension.

THE COST FOR YOUR TEAM

Go beyond the starting price.

Published plan prices for your team size and usage. Results update as you type. Taxes, currency conversion and unlisted add-ons are excluded, and anything the source did not state is called out rather than guessed.

Known monthly subtotal

$0.00/month

1 of 1 tools could not be priced with these inputs, so this is not the full cost.

Plan costs based on your requirements
Tool / planMonthlyPer yearWhat this assumes
appfunnel logoappfunnelNo pricing recorded yet. Check the official site, or ask the owner to add it.

A practical workflow

  1. Describe the funnel goal, audience, and offer in plain language to have the AI builder draft pages.
  2. Preview the funnel live on a phone device frame and refine copy, layout, and flow in place.
  3. Publish the funnel to your own custom domain in one click without a build pipeline or engineers.

Based on the sources below. Editorial review does not imply hands-on product testing.

Alternatives to explore

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Candidates based on category and primary feature. Check feature and pricing differences before switching.

Plan a switch from appfunnel

What changed

Changes to the facts recorded here, not a live scan of every vendor update. Save this tool to follow updates in your account.

  1. Updated: best for, features, integrations, limitations, platforms, sources, summary, use cases, walkthrough

    See recorded changes
    bestFor

    Before: ["Non-technical founders who want to build funnels without engineers and developers who want to extend funnels with real React code."]

    After: ["Growth teams and app marketers who want to own billing, optimize funnels by revenue, and avoid high app store fees.","Non-technical founders and developers who want a plug-and-play funnel builder with the option to extend with real React code."]

    features

    Before: ["Funnel Editor for building quizzes, paywalls, A/B variants, and translations with live preview.","Web checkout with trials, one-click upsells, and per-product subscriptions using your own payment provider.","A/B Experiments that score every variant on revenue per visitor with guardrails for refunds and checkout starts.","LTV Analytics that track proceeds after fees, tax, refunds, and chargebacks, minus acquisition costs, with cohort analysis and day-90 breakeven.","AI Web Builder that creates funnels from plain language descriptions with live phone preview and real React code underneath."]

    After: ["Funnel Editor for building quiz flows, paywalls, A/B variants, and translations with live preview in the browser.","Web checkout with trials, one-click upsells, and per-product subscriptions using your own Stripe account to keep revenue and billing control.","A/B Experiments that test single pages or whole funnels with up to four variants, scoring variants on revenue per visitor and conversion metrics.","LTV Analytics that track proceeds after fees, tax, refunds, and chargebacks, showing net profit and feeding verified revenue back to ad networks for campaign optimization."]

    integrations

    Before: ["Integrates with ad networks like Meta and TikTok via server-side CAPI for conversion and revenue event tracking."]

    After: ["Connects to ad networks like Meta and TikTok for server-side conversion API event delivery and campaign optimization."]

    limitations

    Before: []

    After: ["Promotion of A/B test winners requires manual human confirmation; variants are never automatically shipped."]

    platforms

    Before: ["Web-based platform with a browser-based funnel editor and live phone preview."]

    After: []

    sources

    Before: [{"url":"https://appfunnel.net/","label":"Appfunnel — Web2App Funnel Infrastructure | Skip the 30% App Store Fee"},{"url":"https://appfunnel.net/pricing","label":"Pricing | Appfunnel"},{"url":"https://appfunnel.net/features/experiments","label":"A/B Experiments: Test any page, know when you have a winner | Appfunnel"},{"url":"https://appfunnel.net/features/ai-web-builder","label":"AI Web Builder: Describe a funnel, publish it | Appfunnel"}]

    After: [{"url":"https://appfunnel.net/","label":"Appfunnel — Web2App Funnel Infrastructure | Skip the 30% App Store Fee"},{"url":"https://appfunnel.net/features/experiments","label":"A/B Experiments: Test any page, know when you have a winner | Appfunnel"},{"url":"https://appfunnel.net/features/ai-web-builder","label":"AI Web Builder: Describe a funnel, publish it | Appfunnel"}]

    summary

    Before: "Appfunnel is a web2app funnel builder that integrates funnel creation, payments, and analytics into one platform. It enables users to build quizzes, paywalls, and subscription flows with real-time revenue tracking and A/B testing based on revenue per visitor."

    After: "Appfunnel is a web2app funnel builder that integrates funnel creation, web checkout, attribution, and A/B testing with real code underneath for full control. It tracks revenue per visitor and cohort payback, enabling data-driven funnel optimization and billing through your own payment provider."

    useCases

    Before: ["Building and optimizing web-to-app funnels for apps in fitness, learning, dating, or finance sectors.","Running A/B experiments on funnel pages or entire funnels to improve revenue per visitor."]

    After: ["Building and optimizing web-to-app funnels for apps in fitness, learning, dating, or finance sectors where users arrive with a goal.","Running A/B experiments on funnel pages or entire funnels to identify revenue-increasing variants and improve conversion."]

    walkthrough

    Before: ["Describe the funnel in plain language, preview it live on a phone, wire products and paywalls, then publish to your own domain.","Fork a single page into up to four variants to run A/B tests and promote winners in one click.","Connect your growth stack by piping conversions back to ad networks and revenue events into existing tools."]

    After: ["Describe the funnel goal, audience, and offer in plain language to have the AI builder draft pages.","Preview the funnel live on a phone device frame and refine copy, layout, and flow in place.","Publish the funnel to your own custom domain in one click without a build pipeline or engineers."]

Sources & research

How we research, calculate costs, and distinguish sponsorship