Side by side

Frase vs Surfer

Plans read from both vendors' own pricing pages, with the same seats and billing applied to each. Surfer is a verified alternative to Frase: it does the same main job for a similar customer.

Frase is a content operating system designed for AI search that integrates SEO, GEO, and AEO processes including audit, research, writing, publishing, and hosting. It helps users rank on Google and get cited by AI by analyzing search data, competitors, and existing pages to prioritize and draft content improvements.

Starting price
Price not published
Price clarity
Price clarity grade F, 20 out of 100 20 of 100
Platforms
Not confirmed
Good fit for
Solo content creators, freelancers, and single-site teams using the Starter plan.. In-house content teams and growing SMBs using the Professional plan with multiple seats and sites.. Agencies and multi-site brands using the Scale plan with expanded seats, domains, and client reporting.
Limitations
Pay-as-you-go overage billing is optional and off by default on Professional and Scale plans; must be enabled to continue work past limits.

Surfer is an AI visibility platform designed for marketing and SEO teams to track and improve brand visibility across Google and AI search engines like ChatGPT, Gemini, and Perplexity. It offers tools for content optimization, AI SEO, and workflow management to grow organic traffic and AI citations.

Starting price
Price not published
Price clarity
Not graded
Platforms
Surfer is a web-based platform with integrations for WordPress, Google Docs, Contentful, and Zapier.
Good fit for
Marketing and SEO teams ready for the AI era who want to track and improve brand visibility across Google and AI search engines.
Limitations
Fair usage policy applies to unlimited documents and brand spaces in higher-tier plans.

What each one costs your team

THE COST FOR YOUR TEAM

Go beyond the starting price.

Published plan prices for your team size and usage. Results update as you type. Taxes, currency conversion and unlisted add-ons are excluded, and anything the source did not state is called out rather than guessed.

Known monthly subtotal

$0.00/month

2 of 2 tools could not be priced with these inputs, so this is not the full cost.

Plan costs based on your requirements
Tool / planMonthlyPer yearWhat this assumes
Frase logoFrase

Enterprise

Flat subscription

By quote—

Priced by quote — ask the provider for a figure.

Contact the provider for a quote.

Surfer logoSurferNo pricing recorded yet. Check the official site, or ask the owner to add it.
Frase logo

Frase

Best fit

Solo content creators, freelancers, and single-site teams using the Starter plan.; In-house content teams and growing SMBs using the Professional plan with multiple seats and sites.; Agencies and multi-site brands using the Scale plan with expanded seats, domains, and client reporting.

Trade-offs

Pay-as-you-go overage billing is optional and off by default on Professional and Scale plans; must be enabled to continue work past limits.

Integrations / export

Publishing integrations with WordPress, Webflow, Sanity, Wix, and FraseCMS., Exportable client-ready reports available on Scale and Enterprise plans.

Surfer logo

Surfer

Best fit

Marketing and SEO teams ready for the AI era who want to track and improve brand visibility across Google and AI search engines.

Trade-offs

Fair usage policy applies to unlimited documents and brand spaces in higher-tier plans.

Integrations / export

Data export is supported across all plans.

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